La genèse de l’architexte en contexte patrimonial

Architextual analyses are often conducted “in the dark” with no behind-the-scenes access to how they were conceived. This research seeks to show how a specific research situation — a CIFRE contract thesis — makes it possible, through participatory observation, to conduct a semiotic cross-analysis of...

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Bibliographic Details
Main Authors: Ronan German, Lénaïk Leyoudec
Format: Article
Language:fra
Published: Université Laval 2017-07-01
Series:Communication
Subjects:
Online Access:https://journals.openedition.org/communication/7295
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Summary:Architextual analyses are often conducted “in the dark” with no behind-the-scenes access to how they were conceived. This research seeks to show how a specific research situation — a CIFRE contract thesis — makes it possible, through participatory observation, to conduct a semiotic cross-analysis of two architexts (Patrimoine and Wezit). The goal of this semiological approach is to question how and what it means to “master” architexts in the context of the complex relationships between business service providers and client establishments.
ISSN:1189-3788
1920-7344