Hybrid Recommender System for Tourism Based on Big Data and AI: A Conceptual Framework

With the development of the Internet, technology, and means of communication, the production of tourist data has multiplied at all levels (hotels, restaurants, transport, heritage, tourist events, activities, etc.), especially with the development of Online Travel Agency (OTA). However, the list of...

Full description

Saved in:
Bibliographic Details
Main Authors: Khalid AL Fararni, Fouad Nafis, Badraddine Aghoutane, Ali Yahyaouy, Jamal Riffi, Abdelouahed Sabri
Format: Article
Language:English
Published: Tsinghua University Press 2021-03-01
Series:Big Data Mining and Analytics
Subjects:
Online Access:https://www.sciopen.com/article/10.26599/BDMA.2020.9020015
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832568909880885248
author Khalid AL Fararni
Fouad Nafis
Badraddine Aghoutane
Ali Yahyaouy
Jamal Riffi
Abdelouahed Sabri
author_facet Khalid AL Fararni
Fouad Nafis
Badraddine Aghoutane
Ali Yahyaouy
Jamal Riffi
Abdelouahed Sabri
author_sort Khalid AL Fararni
collection DOAJ
description With the development of the Internet, technology, and means of communication, the production of tourist data has multiplied at all levels (hotels, restaurants, transport, heritage, tourist events, activities, etc.), especially with the development of Online Travel Agency (OTA). However, the list of possibilities offered to tourists by these Web search engines (or even specialized tourist sites) can be overwhelming and relevant results are usually drowned in informational "noise", which prevents, or at least slows down the selection process. To assist tourists in trip planning and help them to find the information they are looking for, many recommender systems have been developed. In this article, we present an overview of the various recommendation approaches used in the field of tourism. From this study, an architecture and a conceptual framework for tourism recommender system are proposed, based on a hybrid recommendation approach. The proposed system goes beyond the recommendation of a list of tourist attractions, tailored to tourist preferences. It can be seen as a trip planner that designs a detailed program, including heterogeneous tourism resources, for a specific visit duration. The ultimate goal is to develop a recommender system based on big data technologies, artificial intelligence, and operational research to promote tourism in Morocco, specifically in the Daraâ-Tafilalet region.
format Article
id doaj-art-5e08fb1738ab42f39b92ae1a80eec712
institution Kabale University
issn 2096-0654
language English
publishDate 2021-03-01
publisher Tsinghua University Press
record_format Article
series Big Data Mining and Analytics
spelling doaj-art-5e08fb1738ab42f39b92ae1a80eec7122025-02-02T23:47:57ZengTsinghua University PressBig Data Mining and Analytics2096-06542021-03-0141475510.26599/BDMA.2020.9020015Hybrid Recommender System for Tourism Based on Big Data and AI: A Conceptual FrameworkKhalid AL Fararni0Fouad Nafis1Badraddine Aghoutane2Ali Yahyaouy3Jamal Riffi4Abdelouahed Sabri5<institution content-type="dept">LISAC Laboratory, Department of Informatics, Faculty of Sciences Dhar El Mahraz</institution>, <institution>Sidi Mohamed Ben Abdellah University</institution>, <city>Fez-Atlas</city> <postal-code>30000</postal-code>, <country>Morocco</country>.<institution content-type="dept">LISAC Laboratory, Department of Informatics, Faculty of Sciences Dhar El Mahraz</institution>, <institution>Sidi Mohamed Ben Abdellah University</institution>, <city>Fez-Atlas</city> <postal-code>30000</postal-code>, <country>Morocco</country>.<institution content-type="dept">IA Laboratory, Department of Computer Science, Faculty of Sciences</institution>, <institution>Moulay Ismail University</institution>, <city>Meknes</city> <postal-code>50070</postal-code>, <country>Morocco</country>.<institution content-type="dept">LISAC Laboratory, Department of Informatics, Faculty of Sciences Dhar El Mahraz</institution>, <institution>Sidi Mohamed Ben Abdellah University</institution>, <city>Fez-Atlas</city> <postal-code>30000</postal-code>, <country>Morocco</country>.<institution content-type="dept">LISAC Laboratory, Department of Informatics, Faculty of Sciences Dhar El Mahraz</institution>, <institution>Sidi Mohamed Ben Abdellah University</institution>, <city>Fez-Atlas</city> <postal-code>30000</postal-code>, <country>Morocco</country>.<institution content-type="dept">LISAC Laboratory, Department of Informatics, Faculty of Sciences Dhar El Mahraz</institution>, <institution>Sidi Mohamed Ben Abdellah University</institution>, <city>Fez-Atlas</city> <postal-code>30000</postal-code>, <country>Morocco</country>.With the development of the Internet, technology, and means of communication, the production of tourist data has multiplied at all levels (hotels, restaurants, transport, heritage, tourist events, activities, etc.), especially with the development of Online Travel Agency (OTA). However, the list of possibilities offered to tourists by these Web search engines (or even specialized tourist sites) can be overwhelming and relevant results are usually drowned in informational "noise", which prevents, or at least slows down the selection process. To assist tourists in trip planning and help them to find the information they are looking for, many recommender systems have been developed. In this article, we present an overview of the various recommendation approaches used in the field of tourism. From this study, an architecture and a conceptual framework for tourism recommender system are proposed, based on a hybrid recommendation approach. The proposed system goes beyond the recommendation of a list of tourist attractions, tailored to tourist preferences. It can be seen as a trip planner that designs a detailed program, including heterogeneous tourism resources, for a specific visit duration. The ultimate goal is to develop a recommender system based on big data technologies, artificial intelligence, and operational research to promote tourism in Morocco, specifically in the Daraâ-Tafilalet region.https://www.sciopen.com/article/10.26599/BDMA.2020.9020015recommender systemsuser profilingcontent-based filteringcollaborative filteringhybrid recommender systeme-tourismtrip planning
spellingShingle Khalid AL Fararni
Fouad Nafis
Badraddine Aghoutane
Ali Yahyaouy
Jamal Riffi
Abdelouahed Sabri
Hybrid Recommender System for Tourism Based on Big Data and AI: A Conceptual Framework
Big Data Mining and Analytics
recommender systems
user profiling
content-based filtering
collaborative filtering
hybrid recommender system
e-tourism
trip planning
title Hybrid Recommender System for Tourism Based on Big Data and AI: A Conceptual Framework
title_full Hybrid Recommender System for Tourism Based on Big Data and AI: A Conceptual Framework
title_fullStr Hybrid Recommender System for Tourism Based on Big Data and AI: A Conceptual Framework
title_full_unstemmed Hybrid Recommender System for Tourism Based on Big Data and AI: A Conceptual Framework
title_short Hybrid Recommender System for Tourism Based on Big Data and AI: A Conceptual Framework
title_sort hybrid recommender system for tourism based on big data and ai a conceptual framework
topic recommender systems
user profiling
content-based filtering
collaborative filtering
hybrid recommender system
e-tourism
trip planning
url https://www.sciopen.com/article/10.26599/BDMA.2020.9020015
work_keys_str_mv AT khalidalfararni hybridrecommendersystemfortourismbasedonbigdataandaiaconceptualframework
AT fouadnafis hybridrecommendersystemfortourismbasedonbigdataandaiaconceptualframework
AT badraddineaghoutane hybridrecommendersystemfortourismbasedonbigdataandaiaconceptualframework
AT aliyahyaouy hybridrecommendersystemfortourismbasedonbigdataandaiaconceptualframework
AT jamalriffi hybridrecommendersystemfortourismbasedonbigdataandaiaconceptualframework
AT abdelouahedsabri hybridrecommendersystemfortourismbasedonbigdataandaiaconceptualframework