Investigating Publics’ Communicative Action in Problem Solving (CAPS) Through Data Science
This study examined the communicative action in problem solving model through data science-driven approaches to enhance the understanding of online publics’ communication behaviors. Using ChatGPT, the study analyzed YouTube comments from news channels that covered a contentious entertainment issue w...
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| Format: | Article |
| Language: | English |
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Cogitatio
2025-06-01
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| Series: | Media and Communication |
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| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/9552 |
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| author | Sunha Yeo Joohee Kim Juwon Kim Sungahn Ko |
| author_facet | Sunha Yeo Joohee Kim Juwon Kim Sungahn Ko |
| author_sort | Sunha Yeo |
| collection | DOAJ |
| description | This study examined the communicative action in problem solving model through data science-driven approaches to enhance the understanding of online publics’ communication behaviors. Using ChatGPT, the study analyzed YouTube comments from news channels that covered a contentious entertainment issue with multiple related events. The findings indicated that communication behaviors changed over time and manifested in diverse combinations. In addition, the study demonstrated that aware publics in the digital era were not merely passive; rather, they engaged in communication activities similar to active publics. Furthermore, it identified distinct communication behaviors associated with certain types of publics, indicating that public types also evolve dynamically across events. The results suggested that the communicative action in problem solving model served as a valuable framework for examining online communication behaviors in the digital era. Based on these insights, this study offered both academic and practical contributions to the field. |
| format | Article |
| id | doaj-art-5dfed47be62b41e3bd69cbe803eeb6a7 |
| institution | Kabale University |
| issn | 2183-2439 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Cogitatio |
| record_format | Article |
| series | Media and Communication |
| spelling | doaj-art-5dfed47be62b41e3bd69cbe803eeb6a72025-08-20T03:34:45ZengCogitatioMedia and Communication2183-24392025-06-0113010.17645/mac.95524184Investigating Publics’ Communicative Action in Problem Solving (CAPS) Through Data ScienceSunha Yeo0Joohee Kim1Juwon Kim2Sungahn Ko3Gaylord College of Journalism and Mass Communication, University of Oklahoma, USA / Debiasing and Lay Informatics Lab (DaLI), University of Oklahoma, USAHuman–AI Interaction and Visualization Lab (HAIV), Republic of Korea / Ulsan National Institute of Science & Technology (UNIST), Republic of KoreaHuman–AI Interaction and Visualization Lab (HAIV), Republic of Korea / Pohang University of Science and Technology (POSTECH), Republic of KoreaHuman–AI Interaction and Visualization Lab (HAIV), Republic of Korea / Pohang University of Science and Technology (POSTECH), Republic of KoreaThis study examined the communicative action in problem solving model through data science-driven approaches to enhance the understanding of online publics’ communication behaviors. Using ChatGPT, the study analyzed YouTube comments from news channels that covered a contentious entertainment issue with multiple related events. The findings indicated that communication behaviors changed over time and manifested in diverse combinations. In addition, the study demonstrated that aware publics in the digital era were not merely passive; rather, they engaged in communication activities similar to active publics. Furthermore, it identified distinct communication behaviors associated with certain types of publics, indicating that public types also evolve dynamically across events. The results suggested that the communicative action in problem solving model served as a valuable framework for examining online communication behaviors in the digital era. Based on these insights, this study offered both academic and practical contributions to the field.https://www.cogitatiopress.com/mediaandcommunication/article/view/9552communicative action in problem solvingonline communicationonline communication behaviorspublic typesstrategic communication |
| spellingShingle | Sunha Yeo Joohee Kim Juwon Kim Sungahn Ko Investigating Publics’ Communicative Action in Problem Solving (CAPS) Through Data Science Media and Communication communicative action in problem solving online communication online communication behaviors public types strategic communication |
| title | Investigating Publics’ Communicative Action in Problem Solving (CAPS) Through Data Science |
| title_full | Investigating Publics’ Communicative Action in Problem Solving (CAPS) Through Data Science |
| title_fullStr | Investigating Publics’ Communicative Action in Problem Solving (CAPS) Through Data Science |
| title_full_unstemmed | Investigating Publics’ Communicative Action in Problem Solving (CAPS) Through Data Science |
| title_short | Investigating Publics’ Communicative Action in Problem Solving (CAPS) Through Data Science |
| title_sort | investigating publics communicative action in problem solving caps through data science |
| topic | communicative action in problem solving online communication online communication behaviors public types strategic communication |
| url | https://www.cogitatiopress.com/mediaandcommunication/article/view/9552 |
| work_keys_str_mv | AT sunhayeo investigatingpublicscommunicativeactioninproblemsolvingcapsthroughdatascience AT jooheekim investigatingpublicscommunicativeactioninproblemsolvingcapsthroughdatascience AT juwonkim investigatingpublicscommunicativeactioninproblemsolvingcapsthroughdatascience AT sungahnko investigatingpublicscommunicativeactioninproblemsolvingcapsthroughdatascience |