Application of Kansei Engineering in Various Train Compartment Designs to Determine the User's Affective Response

Visual appearance (shapes, colors, materials, and surfaces) applied to product design can provide users with emotional and positive affective responses. The desire of such users will provide essential guidelines for companies to develop products, in this case, trains, in the form of private spaces...

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Main Authors: Dinda Karina Yohanny, Lu'Lu' Purwaningrum, Ambar Mulyono
Format: Article
Language:English
Published: IIUM Press, International Islamic University Malaysia 2025-01-01
Series:International Islamic University Malaysia Engineering Journal
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Online Access:https://journals.iium.edu.my/ejournal/index.php/iiumej/article/view/3239
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author Dinda Karina Yohanny
Lu'Lu' Purwaningrum
Ambar Mulyono
author_facet Dinda Karina Yohanny
Lu'Lu' Purwaningrum
Ambar Mulyono
author_sort Dinda Karina Yohanny
collection DOAJ
description Visual appearance (shapes, colors, materials, and surfaces) applied to product design can provide users with emotional and positive affective responses. The desire of such users will provide essential guidelines for companies to develop products, in this case, trains, in the form of private spaces called compartments. Trains are in great demand for long trips, so there is a need for market segmentation. However, current research only focuses on designs that examine functionality needs. Lack of study of design based on visual appearance, research on user preferences, and more scientific evaluation of design is needed. Therefore, this study aims to translate the user's affective response into the interior design specifications of train compartments with the Kansei Engineering method. This research consists of 5 steps: (1) Determining product semantics (Kansei Words assignment); (2) Define product properties (items and categories), as many as eight design samples; (3) Distributing questionnaires to 150 respondents (75 men and 75 women); (4) Data analysis with multivariate statistics, KMO, Barlett's Test, Principal Component Analysis, and clustering of respondents; (5) Evaluate the results of the most optimal design specifications. The results of this study obtained design recommendations: straight shape, studio green color, pine wood HPL material texture, and doff surface. In addition, several user clusters were formed based on gender, age, and monthly income to segment train compartments when commercialized. This research is expected to be helpful for the wider community and the development of the interior design of train compartments. ABSTRAK: Penampilan visual (bentuk, warna, bahan dan permukaan) yang digunakan pada reka bentuk produk dapat memberikan tindak balas emosi dan tindak balas afektif positif daripada pengguna. Keinginan pengguna akan memberikan garis panduan penting bagi syarikat untuk membangunkan produk, dalam kes ini kereta api dalam bentuk ruang peribadi yang dipanggil petak ruang kereta api. Kereta api mendapat permintaan yang tinggi bagi perjalanan jauh, jadi terdapat keperluan untuk pembahagian pasaran. Walau bagaimanapun, penyelidikan semasa hanya memberi tumpuan kepada reka bentuk yang mengkaji keperluan fungsi sahaja. Terdapat kekurangan kajian mengenai reka bentuk berdasarkan penampilan visual, penyelidikan mengenai keutamaan pengguna, dan penilaian reka bentuk yang lebih saintifik diperlukan. Oleh itu, kajian ini bertujuan untuk menterjemahkan tindak balas afektif pengguna ke dalam spesifikasi reka bentuk dalaman petak ruang kereta api menggunakan kaedah Kansei Engineering. Penyelidikan ini terdiri daripada 5 langkah: (1) Menentukan semantik produk (penentuan patah kata Kansei); (2) Tentukan sifat produk (item dan kategori), sebanyak lapan sampel reka bentuk; (3) Mengagihkan soal selidik kepada 150 responden (75 lelaki dan 75 perempuan); (4) Analisis data dengan statistik multivarian, KMO, Ujian Bartlett, analisis komponen utama, dan kelompok responden; (5) Penilaian keputusan spesifikasi reka bentuk paling optimum. Hasil kajian mencadangkan reka bentuk: bentuk lurus, warna hijau studio, tekstur bahan HPL kayu pain, dan permukaan doff.  Di samping itu, beberapa kluster pengguna dibentuk berdasarkan jantina, umur dan pendapatan bulanan bagi memudahkan pembahagian petak ruang kereta api apabila dikomersialkan. Kajian ini dijangka berguna kepada masyarakat yang lebih luas dan pembangunan reka bentuk dalaman petak ruang kereta api pada masa hadapan.
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spelling doaj-art-5de854774b3e4a019c9e72127ba94c542025-01-10T12:40:43ZengIIUM Press, International Islamic University MalaysiaInternational Islamic University Malaysia Engineering Journal1511-788X2289-78602025-01-0126110.31436/iiumej.v26i1.3239Application of Kansei Engineering in Various Train Compartment Designs to Determine the User's Affective ResponseDinda Karina Yohanny0https://orcid.org/0009-0006-0938-2756Lu'Lu' Purwaningrum1https://orcid.org/0000-0002-5436-2088Ambar Mulyono2https://orcid.org/0009-0005-2882-2094Sebelas Maret University Sebelas Maret University Sebelas Maret University Visual appearance (shapes, colors, materials, and surfaces) applied to product design can provide users with emotional and positive affective responses. The desire of such users will provide essential guidelines for companies to develop products, in this case, trains, in the form of private spaces called compartments. Trains are in great demand for long trips, so there is a need for market segmentation. However, current research only focuses on designs that examine functionality needs. Lack of study of design based on visual appearance, research on user preferences, and more scientific evaluation of design is needed. Therefore, this study aims to translate the user's affective response into the interior design specifications of train compartments with the Kansei Engineering method. This research consists of 5 steps: (1) Determining product semantics (Kansei Words assignment); (2) Define product properties (items and categories), as many as eight design samples; (3) Distributing questionnaires to 150 respondents (75 men and 75 women); (4) Data analysis with multivariate statistics, KMO, Barlett's Test, Principal Component Analysis, and clustering of respondents; (5) Evaluate the results of the most optimal design specifications. The results of this study obtained design recommendations: straight shape, studio green color, pine wood HPL material texture, and doff surface. In addition, several user clusters were formed based on gender, age, and monthly income to segment train compartments when commercialized. This research is expected to be helpful for the wider community and the development of the interior design of train compartments. ABSTRAK: Penampilan visual (bentuk, warna, bahan dan permukaan) yang digunakan pada reka bentuk produk dapat memberikan tindak balas emosi dan tindak balas afektif positif daripada pengguna. Keinginan pengguna akan memberikan garis panduan penting bagi syarikat untuk membangunkan produk, dalam kes ini kereta api dalam bentuk ruang peribadi yang dipanggil petak ruang kereta api. Kereta api mendapat permintaan yang tinggi bagi perjalanan jauh, jadi terdapat keperluan untuk pembahagian pasaran. Walau bagaimanapun, penyelidikan semasa hanya memberi tumpuan kepada reka bentuk yang mengkaji keperluan fungsi sahaja. Terdapat kekurangan kajian mengenai reka bentuk berdasarkan penampilan visual, penyelidikan mengenai keutamaan pengguna, dan penilaian reka bentuk yang lebih saintifik diperlukan. Oleh itu, kajian ini bertujuan untuk menterjemahkan tindak balas afektif pengguna ke dalam spesifikasi reka bentuk dalaman petak ruang kereta api menggunakan kaedah Kansei Engineering. Penyelidikan ini terdiri daripada 5 langkah: (1) Menentukan semantik produk (penentuan patah kata Kansei); (2) Tentukan sifat produk (item dan kategori), sebanyak lapan sampel reka bentuk; (3) Mengagihkan soal selidik kepada 150 responden (75 lelaki dan 75 perempuan); (4) Analisis data dengan statistik multivarian, KMO, Ujian Bartlett, analisis komponen utama, dan kelompok responden; (5) Penilaian keputusan spesifikasi reka bentuk paling optimum. Hasil kajian mencadangkan reka bentuk: bentuk lurus, warna hijau studio, tekstur bahan HPL kayu pain, dan permukaan doff.  Di samping itu, beberapa kluster pengguna dibentuk berdasarkan jantina, umur dan pendapatan bulanan bagi memudahkan pembahagian petak ruang kereta api apabila dikomersialkan. Kajian ini dijangka berguna kepada masyarakat yang lebih luas dan pembangunan reka bentuk dalaman petak ruang kereta api pada masa hadapan. https://journals.iium.edu.my/ejournal/index.php/iiumej/article/view/3239affectiveinterior designkansei engineeringrailwayvisual appearance
spellingShingle Dinda Karina Yohanny
Lu'Lu' Purwaningrum
Ambar Mulyono
Application of Kansei Engineering in Various Train Compartment Designs to Determine the User's Affective Response
International Islamic University Malaysia Engineering Journal
affective
interior design
kansei engineering
railway
visual appearance
title Application of Kansei Engineering in Various Train Compartment Designs to Determine the User's Affective Response
title_full Application of Kansei Engineering in Various Train Compartment Designs to Determine the User's Affective Response
title_fullStr Application of Kansei Engineering in Various Train Compartment Designs to Determine the User's Affective Response
title_full_unstemmed Application of Kansei Engineering in Various Train Compartment Designs to Determine the User's Affective Response
title_short Application of Kansei Engineering in Various Train Compartment Designs to Determine the User's Affective Response
title_sort application of kansei engineering in various train compartment designs to determine the user s affective response
topic affective
interior design
kansei engineering
railway
visual appearance
url https://journals.iium.edu.my/ejournal/index.php/iiumej/article/view/3239
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AT ambarmulyono applicationofkanseiengineeringinvarioustraincompartmentdesignstodeterminetheusersaffectiveresponse