The Dual-Process Model Approach in Processing Product Information and Habitual Behavior: Its Impact on Consumer Purchase Intention and the Significance of TikTok Live Streaming Features in Indonesia
This study investigates the application of the dual-process model in processing product information and habitual behavior, as well as its impact on consumer purchase intention within the context of TikTok Live Streaming commerce in Indonesia. The research explores the significance of live streaming...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7320 |
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