DOES ENVIRONMENTAL, SOCIAL AND GOVERNANCE HAVE AN IMPACT ON HOW GREEN HOTELS ARE? PURCHASE INTENTION AS A MODERATOR VARIABLE. OPINIONS OF A SAMPLE OF HOTEL CUSTOMERS IN IRAQ
Investigating ESG and its effects on green hotels is the current study's goal. As well as the connection between the moderating effect of purchase intention. Applying the Theory of Planning Behavior (TPB) as a theoretical framework. Data (720) on workers in the hotel industry were gathered us...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2024-11-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56431-1345.pdf |
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