DOES ENVIRONMENTAL, SOCIAL AND GOVERNANCE HAVE AN IMPACT ON HOW GREEN HOTELS ARE? PURCHASE INTENTION AS A MODERATOR VARIABLE. OPINIONS OF A SAMPLE OF HOTEL CUSTOMERS IN IRAQ
Investigating ESG and its effects on green hotels is the current study's goal. As well as the connection between the moderating effect of purchase intention. Applying the Theory of Planning Behavior (TPB) as a theoretical framework. Data (720) on workers in the hotel industry were gathered us...
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Editura Universităţii din Oradea
2024-11-01
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| Series: | Geo Journal of Tourism and Geosites |
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| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56431-1345.pdf |
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| author | Nadia Atiyah ATSHAN Hamiza JAMALUDDIN Chong Seng TONG Hadi AL ABRROW Sammar ABBAS |
| author_facet | Nadia Atiyah ATSHAN Hamiza JAMALUDDIN Chong Seng TONG Hadi AL ABRROW Sammar ABBAS |
| author_sort | Nadia Atiyah ATSHAN |
| collection | DOAJ |
| description | Investigating ESG and its effects on green hotels is the current study's goal. As well as the connection between the
moderating effect of purchase intention. Applying the Theory of Planning Behavior (TPB) as a theoretical framework. Data (720)
on workers in the hotel industry were gathered using the questionnaire. The data were analyzed using the structural equation
model (SEM). The findings revealed that environmental (E) and social (S) factors have a significant impact on how green and
sustainable hotels become, while governance (G) also has an impact on green hotels. These criteria are deemed suitable for use in
the hospitality sector based on the theoretical justification and modification indicators. By demonstrating that purchase intention
had a favorable influence on the choice to stay in an eco-friendly hotel, the analysis results further validated the TPB theory. In
terms of customer purchase intent for green hotels, it had a significant impact on the use of green hotels that consider the
environment and whose improvements include major solutions to major issues. So, The study also looked into customer purchase
intent as a moderator variable in the relationship between ESG and green hotels. |
| format | Article |
| id | doaj-art-5de49ced6a9c4c8694c08dbbca29f366 |
| institution | DOAJ |
| issn | 2065-0817 2065-1198 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj-art-5de49ced6a9c4c8694c08dbbca29f3662025-08-20T02:45:43ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172065-11982024-11-015641762177210.30892/gtg.56431-1345DOES ENVIRONMENTAL, SOCIAL AND GOVERNANCE HAVE AN IMPACT ON HOW GREEN HOTELS ARE? PURCHASE INTENTION AS A MODERATOR VARIABLE. OPINIONS OF A SAMPLE OF HOTEL CUSTOMERS IN IRAQNadia Atiyah ATSHAN0Hamiza JAMALUDDIN1Chong Seng TONG2Hadi AL ABRROW3Sammar ABBAS4Universiti Tenaga Nasional (UNITEN), Business and Management Department, Putrajaya Campus, Jalan Kajang – Puchong, Malaysia, e-mail: PM21254@student.uniten.edu.myUniversiti Tenaga Nasional (UNITEN), Business and Management Department, Putrajaya Campus, Jalan Kajang – Puchong, Malaysia, e-mail: hamiza@uniten.edu.myUniversiti Tenaga Nasional (UNITEN), Department of Social Science & Humanities, Putrajaya Campus, Jalan Kajang – Puchong, Malaysia, e-mail: Stchong@uniten.edu.myUniversity of Basrah, Department of Business Administration, College of Administration and Economics, Basrah, Iraq, e-mail: hauni_2000@yahoo.comKohat University of Science and Technology, Institute of Business Studies, Kohat, Pakistan, e-mail: sabbas@kust.edu.pkInvestigating ESG and its effects on green hotels is the current study's goal. As well as the connection between the moderating effect of purchase intention. Applying the Theory of Planning Behavior (TPB) as a theoretical framework. Data (720) on workers in the hotel industry were gathered using the questionnaire. The data were analyzed using the structural equation model (SEM). The findings revealed that environmental (E) and social (S) factors have a significant impact on how green and sustainable hotels become, while governance (G) also has an impact on green hotels. These criteria are deemed suitable for use in the hospitality sector based on the theoretical justification and modification indicators. By demonstrating that purchase intention had a favorable influence on the choice to stay in an eco-friendly hotel, the analysis results further validated the TPB theory. In terms of customer purchase intent for green hotels, it had a significant impact on the use of green hotels that consider the environment and whose improvements include major solutions to major issues. So, The study also looked into customer purchase intent as a moderator variable in the relationship between ESG and green hotels.https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56431-1345.pdfenvironmentalsocialand governancegreen hoteltheory of planned behaviorpurchase intentiontourismhospitality |
| spellingShingle | Nadia Atiyah ATSHAN Hamiza JAMALUDDIN Chong Seng TONG Hadi AL ABRROW Sammar ABBAS DOES ENVIRONMENTAL, SOCIAL AND GOVERNANCE HAVE AN IMPACT ON HOW GREEN HOTELS ARE? PURCHASE INTENTION AS A MODERATOR VARIABLE. OPINIONS OF A SAMPLE OF HOTEL CUSTOMERS IN IRAQ Geo Journal of Tourism and Geosites environmental social and governance green hotel theory of planned behavior purchase intention tourism hospitality |
| title | DOES ENVIRONMENTAL, SOCIAL AND GOVERNANCE HAVE AN IMPACT ON HOW GREEN HOTELS ARE? PURCHASE INTENTION AS A MODERATOR VARIABLE. OPINIONS OF A SAMPLE OF HOTEL CUSTOMERS IN IRAQ |
| title_full | DOES ENVIRONMENTAL, SOCIAL AND GOVERNANCE HAVE AN IMPACT ON HOW GREEN HOTELS ARE? PURCHASE INTENTION AS A MODERATOR VARIABLE. OPINIONS OF A SAMPLE OF HOTEL CUSTOMERS IN IRAQ |
| title_fullStr | DOES ENVIRONMENTAL, SOCIAL AND GOVERNANCE HAVE AN IMPACT ON HOW GREEN HOTELS ARE? PURCHASE INTENTION AS A MODERATOR VARIABLE. OPINIONS OF A SAMPLE OF HOTEL CUSTOMERS IN IRAQ |
| title_full_unstemmed | DOES ENVIRONMENTAL, SOCIAL AND GOVERNANCE HAVE AN IMPACT ON HOW GREEN HOTELS ARE? PURCHASE INTENTION AS A MODERATOR VARIABLE. OPINIONS OF A SAMPLE OF HOTEL CUSTOMERS IN IRAQ |
| title_short | DOES ENVIRONMENTAL, SOCIAL AND GOVERNANCE HAVE AN IMPACT ON HOW GREEN HOTELS ARE? PURCHASE INTENTION AS A MODERATOR VARIABLE. OPINIONS OF A SAMPLE OF HOTEL CUSTOMERS IN IRAQ |
| title_sort | does environmental social and governance have an impact on how green hotels are purchase intention as a moderator variable opinions of a sample of hotel customers in iraq |
| topic | environmental social and governance green hotel theory of planned behavior purchase intention tourism hospitality |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56431-1345.pdf |
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