INTEGRATED MARKETING COMMUNICATION (IMC) PRACTICE IN TOURISM: LESSONS LEARNED FROM BUKITTINGGI, INDONESIA
Integrated Marketing Communication (IMC) is the strategic coordination of marketing activities to deliver clear and consistent messages across all forms of communication, including advertising, promotion, public relations, social media, and direct marketing. It is particularly important for support...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Geographical Institute "Jovan Cvijić" SASA
2025-06-01
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| Series: | Zbornik Radova: Geografski institut "Jovan Cvijić" |
| Subjects: | |
| Online Access: | https://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/1089 |
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