Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information Systems

Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information Systems

This study examines the impact of Accounting Information System (AIS) attributes on User Satisfaction, Decision-Making, and Loyalty among Micro, Small, and Medium Enterprises (MSMEs). The research evaluates how Content, System Quality, Information Quality, and User Characteristics influence satisfac...

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Bibliographic Details
Main Authors: Khairul Imtihan, Mardi Mardi, Ahmad Tantoni, Wire Bagye, Muhammad Fauzi Zulkarnaen
Format: Article
Language:English
Published: Informatics Department, Faculty of Computer Science Bina Darma University 2025-03-01
Series:Journal of Information Systems and Informatics
Subjects:
accounting information systems
msmes
user satisfaction
system quality
user loyalty
Online Access:https://journal-isi.org/index.php/isi/article/view/1044
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