Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information Systems
This study examines the impact of Accounting Information System (AIS) attributes on User Satisfaction, Decision-Making, and Loyalty among Micro, Small, and Medium Enterprises (MSMEs). The research evaluates how Content, System Quality, Information Quality, and User Characteristics influence satisfac...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Informatics Department, Faculty of Computer Science Bina Darma University
2025-03-01
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| Series: | Journal of Information Systems and Informatics |
| Subjects: | |
| Online Access: | https://journal-isi.org/index.php/isi/article/view/1044 |
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