Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information Systems
This study examines the impact of Accounting Information System (AIS) attributes on User Satisfaction, Decision-Making, and Loyalty among Micro, Small, and Medium Enterprises (MSMEs). The research evaluates how Content, System Quality, Information Quality, and User Characteristics influence satisfac...
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| Format: | Article |
| Language: | English |
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Informatics Department, Faculty of Computer Science Bina Darma University
2025-03-01
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| Series: | Journal of Information Systems and Informatics |
| Subjects: | |
| Online Access: | https://journal-isi.org/index.php/isi/article/view/1044 |
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| author | Khairul Imtihan Mardi Mardi Ahmad Tantoni Wire Bagye Muhammad Fauzi Zulkarnaen |
| author_facet | Khairul Imtihan Mardi Mardi Ahmad Tantoni Wire Bagye Muhammad Fauzi Zulkarnaen |
| author_sort | Khairul Imtihan |
| collection | DOAJ |
| description | This study examines the impact of Accounting Information System (AIS) attributes on User Satisfaction, Decision-Making, and Loyalty among Micro, Small, and Medium Enterprises (MSMEs). The research evaluates how Content, System Quality, Information Quality, and User Characteristics influence satisfaction and decision-making, ultimately shaping user loyalty. A quantitative approach utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze responses from 62 MSME operators in East Lombok, Indonesia. The findings indicate that Content and System Quality significantly enhance User Satisfaction and Decision-Making, which in turn mediate their effects on User Loyalty. Contrary to conventional expectations, Information Quality has a minimal impact, suggesting that MSMEs prioritize system usability and functionality over informational attributes. The study reinforces the critical mediating roles of satisfaction and decision-making, highlighting how system attributes influence behavioral outcomes. In practical terms, AIS should be designed with simplicity, reliability, and relevance to MSME needs, ensuring ease of adoption and operational efficiency. Policymakers are encouraged to promote digital literacy and provide affordable AIS solutions to accelerate adoption among MSMEs. Additionally, the study suggests that future research explore broader cultural and organizational dynamics affecting AIS adoption and employ mixed-method approaches for deeper insights into user behavior. |
| format | Article |
| id | doaj-art-5dbae617802f4f61ba8409cf4089d4f8 |
| institution | OA Journals |
| issn | 2656-5935 2656-4882 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Informatics Department, Faculty of Computer Science Bina Darma University |
| record_format | Article |
| series | Journal of Information Systems and Informatics |
| spelling | doaj-art-5dbae617802f4f61ba8409cf4089d4f82025-08-20T02:14:19ZengInformatics Department, Faculty of Computer Science Bina Darma UniversityJournal of Information Systems and Informatics2656-59352656-48822025-03-017171472910.51519/journalisi.v7i1.10441044Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information SystemsKhairul Imtihan0Mardi Mardi1Ahmad Tantoni2Wire Bagye3Muhammad Fauzi Zulkarnaen4STMIK LombokSTMIK LombokSTMIK LombokSTMIK LombokSTMIK LombokThis study examines the impact of Accounting Information System (AIS) attributes on User Satisfaction, Decision-Making, and Loyalty among Micro, Small, and Medium Enterprises (MSMEs). The research evaluates how Content, System Quality, Information Quality, and User Characteristics influence satisfaction and decision-making, ultimately shaping user loyalty. A quantitative approach utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze responses from 62 MSME operators in East Lombok, Indonesia. The findings indicate that Content and System Quality significantly enhance User Satisfaction and Decision-Making, which in turn mediate their effects on User Loyalty. Contrary to conventional expectations, Information Quality has a minimal impact, suggesting that MSMEs prioritize system usability and functionality over informational attributes. The study reinforces the critical mediating roles of satisfaction and decision-making, highlighting how system attributes influence behavioral outcomes. In practical terms, AIS should be designed with simplicity, reliability, and relevance to MSME needs, ensuring ease of adoption and operational efficiency. Policymakers are encouraged to promote digital literacy and provide affordable AIS solutions to accelerate adoption among MSMEs. Additionally, the study suggests that future research explore broader cultural and organizational dynamics affecting AIS adoption and employ mixed-method approaches for deeper insights into user behavior.https://journal-isi.org/index.php/isi/article/view/1044accounting information systemsmsmesuser satisfactionsystem qualityuser loyalty |
| spellingShingle | Khairul Imtihan Mardi Mardi Ahmad Tantoni Wire Bagye Muhammad Fauzi Zulkarnaen Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information Systems Journal of Information Systems and Informatics accounting information systems msmes user satisfaction system quality user loyalty |
| title | Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information Systems |
| title_full | Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information Systems |
| title_fullStr | Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information Systems |
| title_full_unstemmed | Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information Systems |
| title_short | Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information Systems |
| title_sort | enhancing user satisfaction and loyalty in msmes the role of accounting information systems |
| topic | accounting information systems msmes user satisfaction system quality user loyalty |
| url | https://journal-isi.org/index.php/isi/article/view/1044 |
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