Sustainable Marketing at the Heart of Cosmetics Companies: Myth or Reality?
Cosmetic companies are trying to include more sustainability in their strategies. But, showing commitment is always a challenge for them. This work consists in showing the degree of commitment of cosmetic companies in their marketing practices. The qualitative study carried out aims to determine the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2023-08-01
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| Series: | Risk in Contemporary Economy |
| Online Access: | http://rce.feaa.ugal.ro/images/stories/RCE2023/Malhi_Ailli.pdf |
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