PENGARUH IKLAN DAN WORD OF MOUTH TERHADAP BRAND AWARENESS TEALAB

Brand Awareness Tealab masih belum dikenal oleh banyak orang. Untuk meningkatkan brand awareness, perusahaan melakukan pengiklanan pada Instagram ads dan melakukan kegiatan word of mouth yang diharapkan agar brand Tealab dapat semakin terkenal meskipun terjadi peningkatan pada penjualan. Tujuan dal...

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Bibliographic Details
Main Author:	Tiffany Lauricia
Format:	Article
Language:	Indonesian
Published:	Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2020-10-01
Series:	Jurnal Performa
Online Access:	https://journal.uc.ac.id/index.php/performa/article/view/1563
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