Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology

The issue of image copyright infringement is prevalent in current e-commerce activities. Users employ methods such as image cropping, compression, and noise addition, making it difficult for traditional copyright detection technologies to identify and track infringements. This study proposes an imag...

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Main Authors: Jikuan Xu, Jiamin Zhang, Junhan Wang
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/20/2/76
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author Jikuan Xu
Jiamin Zhang
Junhan Wang
author_facet Jikuan Xu
Jiamin Zhang
Junhan Wang
author_sort Jikuan Xu
collection DOAJ
description The issue of image copyright infringement is prevalent in current e-commerce activities. Users employ methods such as image cropping, compression, and noise addition, making it difficult for traditional copyright detection technologies to identify and track infringements. This study proposes an image copyright registration, protection, and management method based on artificial intelligence and blockchain technology, aiming to address the current challenges of low accuracy in digital copyright infringement judgment, the vulnerability of image fingerprints stored on the chain to tampering, the complexity of encryption algorithms and key acquisition methods through contract calls, and the secure storage of image information during data circulation. The research combines artificial intelligence technology with traditional blockchain technology to overcome the inherent technical barriers of blockchain. It introduces an originality detection model based on deep learning technology after conducting both off-chain and on-chain detection of unidentified images, providing triple protection for digital image copyright infringement detection and enabling efficient active defense and passive evidence storage. Additionally, the study improves upon the traditional image perceptual hashing in blockchain, which has poor robustness, by adding chaotic encryption sequences to protect the image data on the chain, and its effectiveness has been verified through experiments. Ultimately, the research hopes to provide e-commerce entities with an effective and feasible digital copyright protection and management solution, safeguarding their intellectual property rights and fostering a legal and reasonable competitive environment in e-commerce.
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spelling doaj-art-5d393594dc0f49ae98204409f5efe9752025-08-20T03:16:22ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762025-04-012027610.3390/jtaer20020076Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain TechnologyJikuan Xu0Jiamin Zhang1Junhan Wang2College of Arts and Law, China University of Petroleum (East China), Qingdao 266580, ChinaCollege of Arts and Law, China University of Petroleum (East China), Qingdao 266580, ChinaSchool of Intellectual Property, University of Chinese Academy of Sciences, Beijing 100190, ChinaThe issue of image copyright infringement is prevalent in current e-commerce activities. Users employ methods such as image cropping, compression, and noise addition, making it difficult for traditional copyright detection technologies to identify and track infringements. This study proposes an image copyright registration, protection, and management method based on artificial intelligence and blockchain technology, aiming to address the current challenges of low accuracy in digital copyright infringement judgment, the vulnerability of image fingerprints stored on the chain to tampering, the complexity of encryption algorithms and key acquisition methods through contract calls, and the secure storage of image information during data circulation. The research combines artificial intelligence technology with traditional blockchain technology to overcome the inherent technical barriers of blockchain. It introduces an originality detection model based on deep learning technology after conducting both off-chain and on-chain detection of unidentified images, providing triple protection for digital image copyright infringement detection and enabling efficient active defense and passive evidence storage. Additionally, the study improves upon the traditional image perceptual hashing in blockchain, which has poor robustness, by adding chaotic encryption sequences to protect the image data on the chain, and its effectiveness has been verified through experiments. Ultimately, the research hopes to provide e-commerce entities with an effective and feasible digital copyright protection and management solution, safeguarding their intellectual property rights and fostering a legal and reasonable competitive environment in e-commerce.https://www.mdpi.com/0718-1876/20/2/76electronic commercedigital imagescopyright managementartificial intelligenceblockchain
spellingShingle Jikuan Xu
Jiamin Zhang
Junhan Wang
Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology
Journal of Theoretical and Applied Electronic Commerce Research
electronic commerce
digital images
copyright management
artificial intelligence
blockchain
title Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology
title_full Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology
title_fullStr Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology
title_full_unstemmed Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology
title_short Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology
title_sort digital image copyright protection and management approach based on artificial intelligence and blockchain technology
topic electronic commerce
digital images
copyright management
artificial intelligence
blockchain
url https://www.mdpi.com/0718-1876/20/2/76
work_keys_str_mv AT jikuanxu digitalimagecopyrightprotectionandmanagementapproachbasedonartificialintelligenceandblockchaintechnology
AT jiaminzhang digitalimagecopyrightprotectionandmanagementapproachbasedonartificialintelligenceandblockchaintechnology
AT junhanwang digitalimagecopyrightprotectionandmanagementapproachbasedonartificialintelligenceandblockchaintechnology