Social Responsibility of Business as a Potential of Russian-African Relations (Empirical Research Experience in the Countries of the African Continent)
The image of Russia and the credibility of its policies are closely linked to the image of its business. The positive or negative perception of Russia as a whole largely depends on how Russian companies do business in Africa. The article presents a study of the social perceptions of Africans of t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Russian Academy of Sciences, Institute for African Studies
2023-09-01
|
| Series: | Ученые записки Института Африки Российской академии наук |
| Subjects: | |
| Online Access: | https://africajournal.ru/wp-content/uploads/2023/10/Kharitonova-Sotsialnaya-Otvetstvennost-Biznesa.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The image of Russia and the credibility of its policies are closely linked to the image of
its business. The positive or negative perception of Russia as a whole largely depends on how Russian
companies do business in Africa. The article presents a study of the social perceptions of Africans of
the social responsibility of businesses operating in African countries. A comparative analysis of the
representations of the «African side» and the «Russian side» is demonstrated. The empirical basis of
the study was the data collected by the author. The results obtained demonstrate significant
differences in the perceptions of social responsibility of business among African and Russian
respondents. In some cases, diametrically opposite results were obtained. The data indicate that there
is a problem area at the level of social perceptions – a potential basis for a lack of understanding or
even a conflict between the Russian and the African sides. The author concludes that the ideas of the
«correct» models of social responsibility of business among Africans are connected with their value
system, with the understanding of «social justice». Knowledge of preferred and rejected business
social responsibility models among African partners can be a competitive advantage in establishing
Russian-African business relations. It can be assumed that information about the «problem areas» will
help to avoid communication errors and «traps» associated with ignorance, misunderstanding and
disregard of the social perceptions of African partners. The author suggests that knowledge of the
social perceptions, needs, moods, «requests» of the African side is an important condition for building
effective business communications and can contribute to the realization of the potential of the Russian-
African partnership. |
|---|---|
| ISSN: | 2412-5717 3034-3496 |