Quality Aspects of Mobile Banking - Public and Private Sector Banks in India

In response to the increased global competition within the banking industry, financial institutions are diligently exploring the deployment of new banking technologies to improve both the quality of their banking infrastructure and customer. The purpose of this study is to assess the quality aspects...

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Main Authors: M. N. Koti, P. Verma, N. Singh
Format: Article
Language:Russian
Published: Government of the Russian Federation, Financial University 2025-05-01
Series:Финансы: теория и практика
Subjects:
Online Access:https://financetp.fa.ru/jour/article/view/3602
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author M. N. Koti
P. Verma
N. Singh
author_facet M. N. Koti
P. Verma
N. Singh
author_sort M. N. Koti
collection DOAJ
description In response to the increased global competition within the banking industry, financial institutions are diligently exploring the deployment of new banking technologies to improve both the quality of their banking infrastructure and customer. The purpose of this study is to assess the quality aspects (information quality and service quality) of mobile banking on perceived satisfaction and word of mouth and the variation in the proposed relationship between public and private sector banks in India. The research methodology: for data collection, a survey was conducted on 230 mobile banking users by using a random sampling technique. For analysis we used partial least square structural equation modelling with the help of Smart PLS 4.0. The result depicts that perceived satisfaction is significantly impacted by service quality, and also the impact of perceived satisfaction on word of mouth is positively significant, which indicates the importance of quality parameters during the use of m-banking. Meanwhile information quality was found to have an insignificant effect on perceived satisfaction. The variation demonstrates that the impact of service quality on perceived satisfaction was stronger in the public sector banks than in the private sector banks. The findings of the study will help in improving retention rate of m-banking consumers and determining consumer preference in different sectors of banks.
format Article
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institution Kabale University
issn 2587-5671
2587-7089
language Russian
publishDate 2025-05-01
publisher Government of the Russian Federation, Financial University
record_format Article
series Финансы: теория и практика
spelling doaj-art-5d235a38e8ca469aae2d7b5b74c1e9952025-08-20T03:35:20ZrusGovernment of the Russian Federation, Financial UniversityФинансы: теория и практика2587-56712587-70892025-05-0129210711910.26794/2587-5671-2025-29-2-107-1191260Quality Aspects of Mobile Banking - Public and Private Sector Banks in IndiaM. N. Koti0P. Verma1N. Singh2Amity UniversityAmity UniversityJaipuria Institute of ManagementIn response to the increased global competition within the banking industry, financial institutions are diligently exploring the deployment of new banking technologies to improve both the quality of their banking infrastructure and customer. The purpose of this study is to assess the quality aspects (information quality and service quality) of mobile banking on perceived satisfaction and word of mouth and the variation in the proposed relationship between public and private sector banks in India. The research methodology: for data collection, a survey was conducted on 230 mobile banking users by using a random sampling technique. For analysis we used partial least square structural equation modelling with the help of Smart PLS 4.0. The result depicts that perceived satisfaction is significantly impacted by service quality, and also the impact of perceived satisfaction on word of mouth is positively significant, which indicates the importance of quality parameters during the use of m-banking. Meanwhile information quality was found to have an insignificant effect on perceived satisfaction. The variation demonstrates that the impact of service quality on perceived satisfaction was stronger in the public sector banks than in the private sector banks. The findings of the study will help in improving retention rate of m-banking consumers and determining consumer preference in different sectors of banks.https://financetp.fa.ru/jour/article/view/3602m-bankinginformation qualityservice qualityperceived customer satisfactionis success theoryword of mouthpublic sector banksprivate sector banksdelone and mclean model
spellingShingle M. N. Koti
P. Verma
N. Singh
Quality Aspects of Mobile Banking - Public and Private Sector Banks in India
Финансы: теория и практика
m-banking
information quality
service quality
perceived customer satisfaction
is success theory
word of mouth
public sector banks
private sector banks
delone and mclean model
title Quality Aspects of Mobile Banking - Public and Private Sector Banks in India
title_full Quality Aspects of Mobile Banking - Public and Private Sector Banks in India
title_fullStr Quality Aspects of Mobile Banking - Public and Private Sector Banks in India
title_full_unstemmed Quality Aspects of Mobile Banking - Public and Private Sector Banks in India
title_short Quality Aspects of Mobile Banking - Public and Private Sector Banks in India
title_sort quality aspects of mobile banking public and private sector banks in india
topic m-banking
information quality
service quality
perceived customer satisfaction
is success theory
word of mouth
public sector banks
private sector banks
delone and mclean model
url https://financetp.fa.ru/jour/article/view/3602
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AT pverma qualityaspectsofmobilebankingpublicandprivatesectorbanksinindia
AT nsingh qualityaspectsofmobilebankingpublicandprivatesectorbanksinindia