Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective
The study aimed to verify the impact of brand awareness, brand credibility, perceived quality, and perceived innovation as determinants of the intention to purchase SUV automobiles. For this purpose, quantitative research was carried out by applying a survey, with a convenience sample composed of 23...
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| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2021-01-01
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| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123069068003 |
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| _version_ | 1825207262302437376 |
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| author | Luciene Eberle Luan Hoffman da Cruz Gabriel Sperandio Milan |
| author_facet | Luciene Eberle Luan Hoffman da Cruz Gabriel Sperandio Milan |
| author_sort | Luciene Eberle |
| collection | DOAJ |
| description | The study aimed to verify the impact of brand awareness, brand credibility, perceived quality, and perceived innovation as determinants of the intention to purchase SUV automobiles. For this purpose, quantitative research was carried out by applying a survey, with a convenience sample composed of 237 customers intending to purchase SUVs. Multivariate statistics were used to analyze the data through the Structural Equation Modeling approach. The study’s main contributions confirm that brand awareness positively impacts the SUV’s perceived quality, brand credibility, perceived innovation, and purchase intention. Brand credibility directly affects the SUV’s perceived quality. Perceived innovation also influences the SUV’s perceived quality. However, perceived innovation did not positively impact the purchase intention. |
| format | Article |
| id | doaj-art-5d1de2a087f54fd5ba46e58c689d8308 |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2021-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-5d1de2a087f54fd5ba46e58c689d83082025-02-06T23:39:33ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2021-01-0118439741410.15728/bbr.2021.18.4.3Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer PerspectiveLuciene EberleLuan Hoffman da CruzGabriel Sperandio MilanThe study aimed to verify the impact of brand awareness, brand credibility, perceived quality, and perceived innovation as determinants of the intention to purchase SUV automobiles. For this purpose, quantitative research was carried out by applying a survey, with a convenience sample composed of 237 customers intending to purchase SUVs. Multivariate statistics were used to analyze the data through the Structural Equation Modeling approach. The study’s main contributions confirm that brand awareness positively impacts the SUV’s perceived quality, brand credibility, perceived innovation, and purchase intention. Brand credibility directly affects the SUV’s perceived quality. Perceived innovation also influences the SUV’s perceived quality. However, perceived innovation did not positively impact the purchase intention.http://www.redalyc.org/articulo.oa?id=123069068003brand awarenessbrand credibilityperceived innovationperceived qualitypurchase intention |
| spellingShingle | Luciene Eberle Luan Hoffman da Cruz Gabriel Sperandio Milan Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective BBR: Brazilian Business Review brand awareness brand credibility perceived innovation perceived quality purchase intention |
| title | Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective |
| title_full | Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective |
| title_fullStr | Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective |
| title_full_unstemmed | Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective |
| title_short | Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective |
| title_sort | purchase intention of suv category automobiles determinant factors from the customer perspective |
| topic | brand awareness brand credibility perceived innovation perceived quality purchase intention |
| url | http://www.redalyc.org/articulo.oa?id=123069068003 |
| work_keys_str_mv | AT lucieneeberle purchaseintentionofsuvcategoryautomobilesdeterminantfactorsfromthecustomerperspective AT luanhoffmandacruz purchaseintentionofsuvcategoryautomobilesdeterminantfactorsfromthecustomerperspective AT gabrielsperandiomilan purchaseintentionofsuvcategoryautomobilesdeterminantfactorsfromthecustomerperspective |