Exploring ChatGPT adoption among business and management students through the lens of diffusion of Innovation Theory
Purpose: this study aims to present an innovative approach (Diffusion of Innovation Theory) to investigate the adoption of ChatGPT by business and management students. The theory emphasizes integrating the variables Viz. relative advantage, compatibility, complexity, trialability, observability, att...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-12-01
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| Series: | Computers and Education: Artificial Intelligence |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666920X24000602 |
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