Exploring ChatGPT adoption among business and management students through the lens of diffusion of Innovation Theory

Exploring ChatGPT adoption among business and management students through the lens of diffusion of Innovation Theory

Purpose: this study aims to present an innovative approach (Diffusion of Innovation Theory) to investigate the adoption of ChatGPT by business and management students. The theory emphasizes integrating the variables Viz. relative advantage, compatibility, complexity, trialability, observability, att...

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Bibliographic Details
Main Authors: Alaa Amin Abdalla, Mohd Abass Bhat, Chandan Kumar Tiwari, Shagufta Tariq Khan, Abel Dula Wedajo
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Computers and Education: Artificial Intelligence
Subjects:
ChatGPT
Management students
Diffusion of innovation theory
Technology adoption
Online Access:http://www.sciencedirect.com/science/article/pii/S2666920X24000602
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