Exploring ChatGPT adoption among business and management students through the lens of diffusion of Innovation Theory
Purpose: this study aims to present an innovative approach (Diffusion of Innovation Theory) to investigate the adoption of ChatGPT by business and management students. The theory emphasizes integrating the variables Viz. relative advantage, compatibility, complexity, trialability, observability, att...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-12-01
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| Series: | Computers and Education: Artificial Intelligence |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666920X24000602 |
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| author | Alaa Amin Abdalla Mohd Abass Bhat Chandan Kumar Tiwari Shagufta Tariq Khan Abel Dula Wedajo |
| author_facet | Alaa Amin Abdalla Mohd Abass Bhat Chandan Kumar Tiwari Shagufta Tariq Khan Abel Dula Wedajo |
| author_sort | Alaa Amin Abdalla |
| collection | DOAJ |
| description | Purpose: this study aims to present an innovative approach (Diffusion of Innovation Theory) to investigate the adoption of ChatGPT by business and management students. The theory emphasizes integrating the variables Viz. relative advantage, compatibility, complexity, trialability, observability, attitude, and intention to adopt ChatGPT in the context of management education. Method: ology: a non-probability purposive sample of 383 students enrolled in management of Indian public and private institutions was taken to conduct survey to administer questionnaires. Partial Least Square-Structural Equation Modelling was employed to analyze the data using Smart PLS software. Findings: the findings suggest that students' attitude toward the integration of ChatGPT for educational purposes and knowledge acquisition are overwhelmingly positive. Moreover, relative benefit, compatibility, complexity, trialability, and observability indicate a favorable disposition toward the intention to use ChatGPT among business and management students’ community. Implications: the study asserts significant implications for multiple sectors, including global society, businesses, and academia. The application of the Diffusion of Innovation Theory to the examination of management students' attitude towards ChatGPT provides valuable practical and theoretical insights. Originality: the originality of the study lies in the innovative approach it takes in investigating the utilization of ChatGPT in management education. Hence, the application of the Diffusion of Innovation theory and the inclusion of context-specific characteristics contribute to the uniqueness of the study. |
| format | Article |
| id | doaj-art-5d0c69632bc54b1b94a5ffe2b478c71d |
| institution | Kabale University |
| issn | 2666-920X |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Computers and Education: Artificial Intelligence |
| spelling | doaj-art-5d0c69632bc54b1b94a5ffe2b478c71d2024-12-19T11:01:22ZengElsevierComputers and Education: Artificial Intelligence2666-920X2024-12-017100257Exploring ChatGPT adoption among business and management students through the lens of diffusion of Innovation TheoryAlaa Amin Abdalla0Mohd Abass Bhat1Chandan Kumar Tiwari2Shagufta Tariq Khan3Abel Dula Wedajo4Academic Programs for Military Colleges, Abu Dhabi University, Abu Dhabi, United Arab EmiratesCollege of Economics and Business Administration, University of Technology and Applied Sciences, Muscat, Oman; Corresponding author.College of Economics and Business Administration, University of Technology and Applied Sciences, Muscat, OmanDepartment of Logistics, Tourism and Service Management, German University of Technology (GUtech), Muscat, OmanSAXO Fintech Business School, University of Sanya, China; Department of Management, Wolkite University, EthiopiaPurpose: this study aims to present an innovative approach (Diffusion of Innovation Theory) to investigate the adoption of ChatGPT by business and management students. The theory emphasizes integrating the variables Viz. relative advantage, compatibility, complexity, trialability, observability, attitude, and intention to adopt ChatGPT in the context of management education. Method: ology: a non-probability purposive sample of 383 students enrolled in management of Indian public and private institutions was taken to conduct survey to administer questionnaires. Partial Least Square-Structural Equation Modelling was employed to analyze the data using Smart PLS software. Findings: the findings suggest that students' attitude toward the integration of ChatGPT for educational purposes and knowledge acquisition are overwhelmingly positive. Moreover, relative benefit, compatibility, complexity, trialability, and observability indicate a favorable disposition toward the intention to use ChatGPT among business and management students’ community. Implications: the study asserts significant implications for multiple sectors, including global society, businesses, and academia. The application of the Diffusion of Innovation Theory to the examination of management students' attitude towards ChatGPT provides valuable practical and theoretical insights. Originality: the originality of the study lies in the innovative approach it takes in investigating the utilization of ChatGPT in management education. Hence, the application of the Diffusion of Innovation theory and the inclusion of context-specific characteristics contribute to the uniqueness of the study.http://www.sciencedirect.com/science/article/pii/S2666920X24000602ChatGPTManagement studentsDiffusion of innovation theoryTechnology adoption |
| spellingShingle | Alaa Amin Abdalla Mohd Abass Bhat Chandan Kumar Tiwari Shagufta Tariq Khan Abel Dula Wedajo Exploring ChatGPT adoption among business and management students through the lens of diffusion of Innovation Theory Computers and Education: Artificial Intelligence ChatGPT Management students Diffusion of innovation theory Technology adoption |
| title | Exploring ChatGPT adoption among business and management students through the lens of diffusion of Innovation Theory |
| title_full | Exploring ChatGPT adoption among business and management students through the lens of diffusion of Innovation Theory |
| title_fullStr | Exploring ChatGPT adoption among business and management students through the lens of diffusion of Innovation Theory |
| title_full_unstemmed | Exploring ChatGPT adoption among business and management students through the lens of diffusion of Innovation Theory |
| title_short | Exploring ChatGPT adoption among business and management students through the lens of diffusion of Innovation Theory |
| title_sort | exploring chatgpt adoption among business and management students through the lens of diffusion of innovation theory |
| topic | ChatGPT Management students Diffusion of innovation theory Technology adoption |
| url | http://www.sciencedirect.com/science/article/pii/S2666920X24000602 |
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