Influencing eating choices, manipulating emotions, & the influencer: an ethnography

This study inspects that our eating choice depends on our economic condition, availability of the raw materials and the food we wish to consume etc. Then, it examines how that choice is manipulated by influencers on social media and food-related contents on social media influence our thought process...

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Main Author: Mukherjee Somdatta
Format: Article
Language:English
Published: De Gruyter 2024-12-01
Series:Online Media and Global Communication
Subjects:
Online Access:https://doi.org/10.1515/omgc-2024-0026
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author Mukherjee Somdatta
author_facet Mukherjee Somdatta
author_sort Mukherjee Somdatta
collection DOAJ
description This study inspects that our eating choice depends on our economic condition, availability of the raw materials and the food we wish to consume etc. Then, it examines how that choice is manipulated by influencers on social media and food-related contents on social media influence our thought process regarding food intake.
format Article
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language English
publishDate 2024-12-01
publisher De Gruyter
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spelling doaj-art-5d00aab194494278b1829639b13ce3ee2025-08-20T02:36:20ZengDe GruyterOnline Media and Global Communication2749-90492024-12-013448751410.1515/omgc-2024-0026Influencing eating choices, manipulating emotions, & the influencer: an ethnographyMukherjee Somdatta0Independent Researcher, Kolkata, IndiaThis study inspects that our eating choice depends on our economic condition, availability of the raw materials and the food we wish to consume etc. Then, it examines how that choice is manipulated by influencers on social media and food-related contents on social media influence our thought process regarding food intake.https://doi.org/10.1515/omgc-2024-0026influenceremotionsfoodsocial mediaethnographyculture
spellingShingle Mukherjee Somdatta
Influencing eating choices, manipulating emotions, & the influencer: an ethnography
Online Media and Global Communication
influencer
emotions
food
social media
ethnography
culture
title Influencing eating choices, manipulating emotions, & the influencer: an ethnography
title_full Influencing eating choices, manipulating emotions, & the influencer: an ethnography
title_fullStr Influencing eating choices, manipulating emotions, & the influencer: an ethnography
title_full_unstemmed Influencing eating choices, manipulating emotions, & the influencer: an ethnography
title_short Influencing eating choices, manipulating emotions, & the influencer: an ethnography
title_sort influencing eating choices manipulating emotions the influencer an ethnography
topic influencer
emotions
food
social media
ethnography
culture
url https://doi.org/10.1515/omgc-2024-0026
work_keys_str_mv AT mukherjeesomdatta influencingeatingchoicesmanipulatingemotionstheinfluenceranethnography