La rose kenyane face aux nouveaux défis de la mondialisation
The cut rose sector is a major component of Kenya’s integration into the global economy. This intensive greenhouse production, born of foreign capital investment, is trying to adapt to recent changes in the global economy and to take advantage of the new opportunities offered by this market. The pro...
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| Format: | Article |
| Language: | English |
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Société Royale Belge de Géographie and the Belgian National Committee of Geography
2022-06-01
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| Series: | Belgeo |
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| Online Access: | https://journals.openedition.org/belgeo/54897 |
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| author | Olivier Ballesta |
| author_facet | Olivier Ballesta |
| author_sort | Olivier Ballesta |
| collection | DOAJ |
| description | The cut rose sector is a major component of Kenya’s integration into the global economy. This intensive greenhouse production, born of foreign capital investment, is trying to adapt to recent changes in the global economy and to take advantage of the new opportunities offered by this market. The productive changes underway primarily concern the diversification of varieties and the upmarket production of the Kenyan cluster. They also reveal new interactions between producers and breeders. In addition, this export-based production model must now face new challenges in connection with the affirmation, within the main importing countries, of a capitalism of attention focused on ethical and environmental issues. This context is prompting Kenyan producers to reduce their historical dependence on Europe, and in particular the Netherlands, by focusing on new marketing methods and diversifying their commercial outlets. |
| format | Article |
| id | doaj-art-5cffbc1bcffc4aa5aa9f0ec31eb0065f |
| institution | OA Journals |
| issn | 1377-2368 2294-9135 |
| language | English |
| publishDate | 2022-06-01 |
| publisher | Société Royale Belge de Géographie and the Belgian National Committee of Geography |
| record_format | Article |
| series | Belgeo |
| spelling | doaj-art-5cffbc1bcffc4aa5aa9f0ec31eb0065f2025-08-20T02:11:47ZengSociété Royale Belge de Géographie and the Belgian National Committee of GeographyBelgeo1377-23682294-91352022-06-01210.4000/belgeo.54897La rose kenyane face aux nouveaux défis de la mondialisationOlivier BallestaThe cut rose sector is a major component of Kenya’s integration into the global economy. This intensive greenhouse production, born of foreign capital investment, is trying to adapt to recent changes in the global economy and to take advantage of the new opportunities offered by this market. The productive changes underway primarily concern the diversification of varieties and the upmarket production of the Kenyan cluster. They also reveal new interactions between producers and breeders. In addition, this export-based production model must now face new challenges in connection with the affirmation, within the main importing countries, of a capitalism of attention focused on ethical and environmental issues. This context is prompting Kenyan producers to reduce their historical dependence on Europe, and in particular the Netherlands, by focusing on new marketing methods and diversifying their commercial outlets.https://journals.openedition.org/belgeo/54897globalizationKenyarosecut-flowersglobal value chaincluster |
| spellingShingle | Olivier Ballesta La rose kenyane face aux nouveaux défis de la mondialisation Belgeo globalization Kenya rose cut-flowers global value chain cluster |
| title | La rose kenyane face aux nouveaux défis de la mondialisation |
| title_full | La rose kenyane face aux nouveaux défis de la mondialisation |
| title_fullStr | La rose kenyane face aux nouveaux défis de la mondialisation |
| title_full_unstemmed | La rose kenyane face aux nouveaux défis de la mondialisation |
| title_short | La rose kenyane face aux nouveaux défis de la mondialisation |
| title_sort | la rose kenyane face aux nouveaux defis de la mondialisation |
| topic | globalization Kenya rose cut-flowers global value chain cluster |
| url | https://journals.openedition.org/belgeo/54897 |
| work_keys_str_mv | AT olivierballesta larosekenyanefaceauxnouveauxdefisdelamondialisation |