Pengaruh Brand Image terhadap Keputusan Pembelian melalui Brand Trust Sebagai Variabel Mediasi pada Produk Skincare Lokal

Pengaruh Brand Image terhadap Keputusan Pembelian melalui Brand Trust Sebagai Variabel Mediasi pada Produk Skincare Lokal

Abstract: The purpose of this research that is done is to find out the influence of brand image on purchase decision through brand trust as mediation variable of local skincare products. This research will discuss local skincare using quantitative approach with questionnaire data collection method t...

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Bibliographic Details
Main Authors: Diva Aurellia, Helena Sidharta
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2023-02-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/3054
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