Gamefication in Communications
The article studies the phenomenon of gamefication as a current communication means for goods and service promotion to the market. Today’s customer is not a passive observer but a participant of the promotion process ready for testing. The article shows gamefication as a communication tool that can...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2023-09-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/1745 |
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