Examining the characteristics and effectiveness of online employee reviews
Employee reviews on platforms like Glassdoor and Indeed significantly influence organizational attractiveness of millions of prospective applicants. To deepen our understanding of this phenomenon, we examined the effects of employee review characteristics on perceived helpfulness – a proximal indica...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-12-01
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| Series: | Computers in Human Behavior Reports |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958824001040 |
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| author | Jenelle A. Morgan Derek S. Chapman |
| author_facet | Jenelle A. Morgan Derek S. Chapman |
| author_sort | Jenelle A. Morgan |
| collection | DOAJ |
| description | Employee reviews on platforms like Glassdoor and Indeed significantly influence organizational attractiveness of millions of prospective applicants. To deepen our understanding of this phenomenon, we examined the effects of employee review characteristics on perceived helpfulness – a proximal indicator of adopting shared information. Specifically, we investigated the relationship between the sentiment of organic Glassdoor reviews (ranging from positive to negative attitudes) and their helpfulness ratings. Additionally, we explored the moderating roles of overall corporate ratings and employee status in shaping the impact of employee reviews.Employing automated text analysis with Latent Dirichlet Allocation (LDA) and Structural Topic Modeling, we further delved into employee review content to extract the topics discussed and how their attributes (e.g., the extent to which the topic is discussed) influence perceived helpfulness. Drawing insights from an extensive analysis of 24,687 Glassdoor reviews, our findings revealed that negative reviews of lower rated organizations tend to receive higher helpfulness ratings, particularly when provided by former employees. The topics identified through LDA encompassed both instrumental and symbolic aspects of organizations, with their extent of discussion uniquely interacting with sentiment. Our study sheds light on the profound impact of employee satisfaction on the perceived helpfulness of online reviews. By presenting a comprehensive analysis of online reviews, this research offers valuable insights for businesses to enhance their organizational attractiveness and better understand the dynamics of online reputation management. |
| format | Article |
| id | doaj-art-5c8d6b39fa304d1495e7542ebb9494aa |
| institution | OA Journals |
| issn | 2451-9588 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Computers in Human Behavior Reports |
| spelling | doaj-art-5c8d6b39fa304d1495e7542ebb9494aa2025-08-20T01:57:56ZengElsevierComputers in Human Behavior Reports2451-95882024-12-011610047110.1016/j.chbr.2024.100471Examining the characteristics and effectiveness of online employee reviewsJenelle A. Morgan0Derek S. Chapman1Corresponding author. University of Calgary, 2500 University Drive Northwest, Calgary, Alberta, T2N 1N4, Canada.; Department of Psychology, University of Calgary, Calgary, Alberta, CanadaDepartment of Psychology, University of Calgary, Calgary, Alberta, CanadaEmployee reviews on platforms like Glassdoor and Indeed significantly influence organizational attractiveness of millions of prospective applicants. To deepen our understanding of this phenomenon, we examined the effects of employee review characteristics on perceived helpfulness – a proximal indicator of adopting shared information. Specifically, we investigated the relationship between the sentiment of organic Glassdoor reviews (ranging from positive to negative attitudes) and their helpfulness ratings. Additionally, we explored the moderating roles of overall corporate ratings and employee status in shaping the impact of employee reviews.Employing automated text analysis with Latent Dirichlet Allocation (LDA) and Structural Topic Modeling, we further delved into employee review content to extract the topics discussed and how their attributes (e.g., the extent to which the topic is discussed) influence perceived helpfulness. Drawing insights from an extensive analysis of 24,687 Glassdoor reviews, our findings revealed that negative reviews of lower rated organizations tend to receive higher helpfulness ratings, particularly when provided by former employees. The topics identified through LDA encompassed both instrumental and symbolic aspects of organizations, with their extent of discussion uniquely interacting with sentiment. Our study sheds light on the profound impact of employee satisfaction on the perceived helpfulness of online reviews. By presenting a comprehensive analysis of online reviews, this research offers valuable insights for businesses to enhance their organizational attractiveness and better understand the dynamics of online reputation management.http://www.sciencedirect.com/science/article/pii/S2451958824001040Employee reviewsElectronic-WOMReview helpfulnesse-recruitmentText analysis |
| spellingShingle | Jenelle A. Morgan Derek S. Chapman Examining the characteristics and effectiveness of online employee reviews Computers in Human Behavior Reports Employee reviews Electronic-WOM Review helpfulness e-recruitment Text analysis |
| title | Examining the characteristics and effectiveness of online employee reviews |
| title_full | Examining the characteristics and effectiveness of online employee reviews |
| title_fullStr | Examining the characteristics and effectiveness of online employee reviews |
| title_full_unstemmed | Examining the characteristics and effectiveness of online employee reviews |
| title_short | Examining the characteristics and effectiveness of online employee reviews |
| title_sort | examining the characteristics and effectiveness of online employee reviews |
| topic | Employee reviews Electronic-WOM Review helpfulness e-recruitment Text analysis |
| url | http://www.sciencedirect.com/science/article/pii/S2451958824001040 |
| work_keys_str_mv | AT jenelleamorgan examiningthecharacteristicsandeffectivenessofonlineemployeereviews AT derekschapman examiningthecharacteristicsandeffectivenessofonlineemployeereviews |