Understanding Brazilians’ Intentions in Consuming Sustainable Fashion

Understanding Brazilians’ Intentions in Consuming Sustainable Fashion

This study analyzed the determinants of sustainable fashion purchasing behavior, incorporating the following factors into the Theory of Planned Behavior: moral obligation, awareness of consequences, and previous sustainable purchasing behavior. A survey was carried out with Brazilian consumers of su...

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Bibliographic Details
Main Authors: Mikaela Daiane Prestes Floriano, Celso Augusto de Matos
Format: Article
Language:English
Published: FUCAPE Business School 2022-01-01
Series:BBR: Brazilian Business Review
Subjects:
moral obligation
awareness of consequences
previous purchase behavior
Online Access:http://www.redalyc.org/articulo.oa?id=123075329004
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