Structural Equation Modeling Approach for explaining the relationship between city development plans and city branding from the viewpoint of tourists (Case Study: Birjand)
A city requires city brand and appropriate strategies for beneficiaries, especially tourists; hence, city development plans can affect the type of city brand orientations. Accordingly, this study was conducted to identify the effective factors to design structural equation modeling (SEM). SEM was em...
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| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Kharazmi University
2024-03-01
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| Series: | تحقیقات کاربردی علوم جغرافیایی |
| Subjects: | |
| Online Access: | http://jgs.khu.ac.ir/article-1-3849-en.pdf |
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