The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop)
The purpose of this study is to analyze the effect of Brand Experience on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Image on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Experience on Brand Trust for Tiktokshop Marketplace Users...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-05-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6947 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849723945006137344 |
|---|---|
| author | Meirisma Putri Indriani Jati Waskito |
| author_facet | Meirisma Putri Indriani Jati Waskito |
| author_sort | Meirisma Putri Indriani |
| collection | DOAJ |
| description |
The purpose of this study is to analyze the effect of Brand Experience on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Image on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Experience on Brand Trust for Tiktokshop Marketplace Users. To analyze the effect of Brand Image on Brand Trust for Tiktokshop Marketplace Users. To analyze Brand Trust on Brand Loyalty for Marketplace Users on Tiktokshop. To analyze Brand Experience, Brand Image, and Brand Trust for Marketplace Users on Tiktokshop. The population used is Tiktokshop Marketplace users who have made purchase transactions at Tiktokshop while the sample is 160 respondents with a purposive sampling technique. Data analysis using SmartPLS 3.9.9. The results of this study are that the brand experience variable has a significant positive effect on brand loyalty for Tiktok Shop Marketplace users. The brand image variable has a significant positive effect on brand loyalty for Tiktok Shop Marketplace users. The brand experience variable has a significant positive effect on brand trust for Tiktok Shop Marketplace users. The brand image variable has a significant positive effect on brand trust for Tiktok Shop Marketplace users. The brand trust variable has a significant positive effect on brand loyalty in Tiktok Shop Marketplace users. The brand trust variable acts as a mediator in the influence of brand experience on brand loyalty. The brand trust variable acts as a mediator in the influence of brand image on brand loyalty.
|
| format | Article |
| id | doaj-art-5c00a2ce677a45afaf4cac442ec888d5 |
| institution | DOAJ |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-5c00a2ce677a45afaf4cac442ec888d52025-08-20T03:10:53ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-05-018210.31538/iijse.v8i2.6947The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop)Meirisma Putri Indriani0Jati Waskito1Universitas Muhammadiyah Surakarta, Surakarta, IndonesiaUniversitas Muhammadiyah Surakarta, Surakarta, Indonesia The purpose of this study is to analyze the effect of Brand Experience on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Image on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Experience on Brand Trust for Tiktokshop Marketplace Users. To analyze the effect of Brand Image on Brand Trust for Tiktokshop Marketplace Users. To analyze Brand Trust on Brand Loyalty for Marketplace Users on Tiktokshop. To analyze Brand Experience, Brand Image, and Brand Trust for Marketplace Users on Tiktokshop. The population used is Tiktokshop Marketplace users who have made purchase transactions at Tiktokshop while the sample is 160 respondents with a purposive sampling technique. Data analysis using SmartPLS 3.9.9. The results of this study are that the brand experience variable has a significant positive effect on brand loyalty for Tiktok Shop Marketplace users. The brand image variable has a significant positive effect on brand loyalty for Tiktok Shop Marketplace users. The brand experience variable has a significant positive effect on brand trust for Tiktok Shop Marketplace users. The brand image variable has a significant positive effect on brand trust for Tiktok Shop Marketplace users. The brand trust variable has a significant positive effect on brand loyalty in Tiktok Shop Marketplace users. The brand trust variable acts as a mediator in the influence of brand experience on brand loyalty. The brand trust variable acts as a mediator in the influence of brand image on brand loyalty. https://e-journal.uac.ac.id/index.php/iijse/article/view/6947Brand Experience, Brand Image, Brand Trust, Brand Loyalty |
| spellingShingle | Meirisma Putri Indriani Jati Waskito The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop) Indonesian Interdisciplinary Journal of Sharia Economics Brand Experience, Brand Image, Brand Trust, Brand Loyalty |
| title | The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop) |
| title_full | The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop) |
| title_fullStr | The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop) |
| title_full_unstemmed | The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop) |
| title_short | The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop) |
| title_sort | effect of brand image brand experience on brand loyalty with brand trust as a mediation variable study on marketplace users on tiktok shop |
| topic | Brand Experience, Brand Image, Brand Trust, Brand Loyalty |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/6947 |
| work_keys_str_mv | AT meirismaputriindriani theeffectofbrandimagebrandexperienceonbrandloyaltywithbrandtrustasamediationvariablestudyonmarketplaceusersontiktokshop AT jatiwaskito theeffectofbrandimagebrandexperienceonbrandloyaltywithbrandtrustasamediationvariablestudyonmarketplaceusersontiktokshop AT meirismaputriindriani effectofbrandimagebrandexperienceonbrandloyaltywithbrandtrustasamediationvariablestudyonmarketplaceusersontiktokshop AT jatiwaskito effectofbrandimagebrandexperienceonbrandloyaltywithbrandtrustasamediationvariablestudyonmarketplaceusersontiktokshop |