Know your competitor! Analyzing and predicting the location of competing stores: The case study of Valora at Swiss railway stations
Location choice in retailing is a key subject of retail location theory, but is also of great practical relevance. Retail companies must assess the demand and competition situation and try to anticipate the behavior of their competitors. This study examines location choice patterns of two convenienc...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
ERSA
2025-07-01
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| Series: | REGION |
| Online Access: | https://openjournals.wu.ac.at/ojs/index.php/region/article/view/573 |
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