A participatory method to develop human papillomavirus (HPV) vaccine short video content for rural New York parents

Purpose: Human papillomavirus (HPV) vaccine uptake is lower in rural areas, particularly for boys. The purpose of the study was to demonstrate how a participatory approach to developing a series of videos about the HPV vaccine better meets the informational needs of rural parents. Methods: We recrui...

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Main Authors: Kristin Pullyblank, Wendy Brunner, David Strogatz, Jennifer Manganello, Philip Massey
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Preventive Medicine Reports
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Online Access:http://www.sciencedirect.com/science/article/pii/S2211335524003267
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author Kristin Pullyblank
Wendy Brunner
David Strogatz
Jennifer Manganello
Philip Massey
author_facet Kristin Pullyblank
Wendy Brunner
David Strogatz
Jennifer Manganello
Philip Massey
author_sort Kristin Pullyblank
collection DOAJ
description Purpose: Human papillomavirus (HPV) vaccine uptake is lower in rural areas, particularly for boys. The purpose of the study was to demonstrate how a participatory approach to developing a series of videos about the HPV vaccine better meets the informational needs of rural parents. Methods: We recruited six rural parents to participate on a parent advisory board (PAB). The PAB met monthly spanning five months (n = 5 meetings) from February to May 2023. Each meeting focused on an element of video creation, including: 1) Providing feedback on existing HPV vaccine videos created by federal agencies and developing a tailored plan for local rural parents; 2) Providing feedback on the video plan so the study team could draft scripts; 3) Editing scripts; 4) Finalizing video concepts; and 5) Providing feedback to produced videos. Between meetings, parents completed tasks to facilitate the process, which also served as a way for parent input to be documented. We worked with a local, professional videographer to produce the videos. A local parent and a nurse practitioner were recruited as actors. Results: Six one-minute videos were produced on the following topics: What is HPV?; Does the vaccine prevent cancer?; How does the vaccine work?; Is the vaccine safe?; Who should get the vaccine?; and Where can you go to get the vaccine? The PAB was essential in clarifying source, message, channel and receiver throughout the video creation process. Conclusions: Engaging parents to co-create a series of one-minute videos supports HPV vaccine confidence efforts in rural areas.
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spelling doaj-art-5be17b373dd44fc68541e1f85a89026a2025-08-20T02:37:29ZengElsevierPreventive Medicine Reports2211-33552024-12-014810291110.1016/j.pmedr.2024.102911A participatory method to develop human papillomavirus (HPV) vaccine short video content for rural New York parentsKristin Pullyblank0Wendy Brunner1David Strogatz2Jennifer Manganello3Philip Massey4Bassett Research Institute, Bassett Medical Center, Cooperstown, NY, USA; Corresponding author at: Bassett Research Institute, One Atwell Road, Cooperstown, NY 13326, USA.Bassett Research Institute, Bassett Medical Center, Cooperstown, NY, USABassett Research Institute, Bassett Medical Center, Cooperstown, NY, USASchool of Public Health, University at Albany, State University of New York, USAFielding School of Public Health, University of California, Los Angeles, USAPurpose: Human papillomavirus (HPV) vaccine uptake is lower in rural areas, particularly for boys. The purpose of the study was to demonstrate how a participatory approach to developing a series of videos about the HPV vaccine better meets the informational needs of rural parents. Methods: We recruited six rural parents to participate on a parent advisory board (PAB). The PAB met monthly spanning five months (n = 5 meetings) from February to May 2023. Each meeting focused on an element of video creation, including: 1) Providing feedback on existing HPV vaccine videos created by federal agencies and developing a tailored plan for local rural parents; 2) Providing feedback on the video plan so the study team could draft scripts; 3) Editing scripts; 4) Finalizing video concepts; and 5) Providing feedback to produced videos. Between meetings, parents completed tasks to facilitate the process, which also served as a way for parent input to be documented. We worked with a local, professional videographer to produce the videos. A local parent and a nurse practitioner were recruited as actors. Results: Six one-minute videos were produced on the following topics: What is HPV?; Does the vaccine prevent cancer?; How does the vaccine work?; Is the vaccine safe?; Who should get the vaccine?; and Where can you go to get the vaccine? The PAB was essential in clarifying source, message, channel and receiver throughout the video creation process. Conclusions: Engaging parents to co-create a series of one-minute videos supports HPV vaccine confidence efforts in rural areas.http://www.sciencedirect.com/science/article/pii/S2211335524003267Health communicationHPV vaccineRuralParticipatory methodsVaccine confidenceCommunicable disease prevention
spellingShingle Kristin Pullyblank
Wendy Brunner
David Strogatz
Jennifer Manganello
Philip Massey
A participatory method to develop human papillomavirus (HPV) vaccine short video content for rural New York parents
Preventive Medicine Reports
Health communication
HPV vaccine
Rural
Participatory methods
Vaccine confidence
Communicable disease prevention
title A participatory method to develop human papillomavirus (HPV) vaccine short video content for rural New York parents
title_full A participatory method to develop human papillomavirus (HPV) vaccine short video content for rural New York parents
title_fullStr A participatory method to develop human papillomavirus (HPV) vaccine short video content for rural New York parents
title_full_unstemmed A participatory method to develop human papillomavirus (HPV) vaccine short video content for rural New York parents
title_short A participatory method to develop human papillomavirus (HPV) vaccine short video content for rural New York parents
title_sort participatory method to develop human papillomavirus hpv vaccine short video content for rural new york parents
topic Health communication
HPV vaccine
Rural
Participatory methods
Vaccine confidence
Communicable disease prevention
url http://www.sciencedirect.com/science/article/pii/S2211335524003267
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