Analyzing and Rewarding Credit Card Spending Habits in India: a Machine Learning Approach
Abstract With the rapid adoption of digital payments in India, credit card companies are focusing on customer loyalty and planning rewards to incentivize spending, especially during peak periods like festivals. However, there is a gap in developing a tailored system that optimizes sales and reward s...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-07-01
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| Series: | International Journal of Computational Intelligence Systems |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s44196-025-00899-0 |
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