Dağlı, Ö. The Role and Importance of Integrated Marketing Communications in Advertising: Perceptions and Evaluations of the Advertising Industry. Istanbul University Press.
Chicago Style (17th ed.) CitationDağlı, Özgül. The Role and Importance of Integrated Marketing Communications in Advertising: Perceptions and Evaluations of the Advertising Industry. Istanbul University Press.
MLA (9th ed.) CitationDağlı, Özgül. The Role and Importance of Integrated Marketing Communications in Advertising: Perceptions and Evaluations of the Advertising Industry. Istanbul University Press.
Warning: These citations may not always be 100% accurate.