The mediating role of customer satisfaction in the relationship between service quality and customer loyalty in multi-channel retail banking
This study examines the interrelationships among service quality (SQ), customer satisfaction (CS), and customer loyalty (CL) in the context of multi-channel retail banking. While customer satisfaction measures a customer’s present evaluation of service, customer loyalty reflects their long-term comm...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
|
| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2514937 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|