Visitors’ Acceptance of Wearable AR Technology in Museums
This study measured the relationship between the variables that influence museum visitors’ use of wearable augmented reality (AR) technology using the technology acceptance model (TAM). We hypothesized that visual appeal, technological readiness, and facilitating conditions positively influence muse...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-12-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241303507 |
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