From Digital Social to Box Office Revenue: Analysis of the Impact and Trends of Electronic Word‑of‑Mouth
In the digital era, Electronic Word-of-Mouth (eWOM) — the online sharing of opinions and information about movies — has become a crucial factor influencing box office performance. Social media posts, reviews, and ratings shape audience perceptions and impact their choices. This study aims to compreh...
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| Format: | Article |
| Language: | English |
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Limited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science”
2024-12-01
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| Series: | Галактика медиа: журнал медиа исследований |
| Subjects: | |
| Online Access: | https://galacticamedia.com/index.php/gmd/article/view/500 |
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