Exploring Tourism Experiences: The Vision of Generation Z Versus Artificial Intelligence
Generation Z, known for its digital fluency and distinct consumer behaviors, is an increasingly influential demographic in the tourism industry. As a sustainability-focused generation, their preferences and behaviors are shaping the future of travel. This study explores the tourism experiences of Ro...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-05-01
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| Series: | Administrative Sciences |
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| Online Access: | https://www.mdpi.com/2076-3387/15/5/186 |
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| author | Ioana-Simona Ivasciuc Adina Nicoleta Candrea Ana Ispas |
| author_facet | Ioana-Simona Ivasciuc Adina Nicoleta Candrea Ana Ispas |
| author_sort | Ioana-Simona Ivasciuc |
| collection | DOAJ |
| description | Generation Z, known for its digital fluency and distinct consumer behaviors, is an increasingly influential demographic in the tourism industry. As a sustainability-focused generation, their preferences and behaviors are shaping the future of travel. This study explores the tourism experiences of Romanian Generation Z members, focusing on their travel patterns, motivations, information sources, and service preferences. A bibliometric analysis of the existing literature was conducted to identify research trends and gaps in understanding Generation Z’s tourism behaviors. Using a mixed-method approach, the study integrates survey data from 399 respondents with AI-generated insights from ChatGPT 4o mini to compare traditional research methods with AI-driven analysis. It examines how AI interprets and predicts travel behaviors, highlighting the reliability and biases inherent in AI models. Key discrepancies between the two methods were found: The survey indicated a preference for car travel and commercial accommodation, while AI predictions favored air travel and private accommodation. Additionally, AI emphasized a growing interest in eco-friendly transportation and connections to natural and cultural environments, offering a broader scope than the survey alone. Both methods revealed a trend toward digital platforms for travel planning, moving away from traditional agencies. The findings suggest that AI can complement traditional research by providing actionable insights, though its limitations emphasize the need for a balanced integration of both methods. This study offers new perspectives on Generation Z’s tourism experiences. |
| format | Article |
| id | doaj-art-5ba1e3ddf4e340dd89431128fd7e8d0e |
| institution | OA Journals |
| issn | 2076-3387 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Administrative Sciences |
| spelling | doaj-art-5ba1e3ddf4e340dd89431128fd7e8d0e2025-08-20T02:33:39ZengMDPI AGAdministrative Sciences2076-33872025-05-0115518610.3390/admsci15050186Exploring Tourism Experiences: The Vision of Generation Z Versus Artificial IntelligenceIoana-Simona Ivasciuc0Adina Nicoleta Candrea1Ana Ispas2Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500068 Brașov, RomaniaFaculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500068 Brașov, RomaniaFaculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500068 Brașov, RomaniaGeneration Z, known for its digital fluency and distinct consumer behaviors, is an increasingly influential demographic in the tourism industry. As a sustainability-focused generation, their preferences and behaviors are shaping the future of travel. This study explores the tourism experiences of Romanian Generation Z members, focusing on their travel patterns, motivations, information sources, and service preferences. A bibliometric analysis of the existing literature was conducted to identify research trends and gaps in understanding Generation Z’s tourism behaviors. Using a mixed-method approach, the study integrates survey data from 399 respondents with AI-generated insights from ChatGPT 4o mini to compare traditional research methods with AI-driven analysis. It examines how AI interprets and predicts travel behaviors, highlighting the reliability and biases inherent in AI models. Key discrepancies between the two methods were found: The survey indicated a preference for car travel and commercial accommodation, while AI predictions favored air travel and private accommodation. Additionally, AI emphasized a growing interest in eco-friendly transportation and connections to natural and cultural environments, offering a broader scope than the survey alone. Both methods revealed a trend toward digital platforms for travel planning, moving away from traditional agencies. The findings suggest that AI can complement traditional research by providing actionable insights, though its limitations emphasize the need for a balanced integration of both methods. This study offers new perspectives on Generation Z’s tourism experiences.https://www.mdpi.com/2076-3387/15/5/186youth travel trendsexperiencesAIChatGPTbibliometric analysismixed-method research |
| spellingShingle | Ioana-Simona Ivasciuc Adina Nicoleta Candrea Ana Ispas Exploring Tourism Experiences: The Vision of Generation Z Versus Artificial Intelligence Administrative Sciences youth travel trends experiences AI ChatGPT bibliometric analysis mixed-method research |
| title | Exploring Tourism Experiences: The Vision of Generation Z Versus Artificial Intelligence |
| title_full | Exploring Tourism Experiences: The Vision of Generation Z Versus Artificial Intelligence |
| title_fullStr | Exploring Tourism Experiences: The Vision of Generation Z Versus Artificial Intelligence |
| title_full_unstemmed | Exploring Tourism Experiences: The Vision of Generation Z Versus Artificial Intelligence |
| title_short | Exploring Tourism Experiences: The Vision of Generation Z Versus Artificial Intelligence |
| title_sort | exploring tourism experiences the vision of generation z versus artificial intelligence |
| topic | youth travel trends experiences AI ChatGPT bibliometric analysis mixed-method research |
| url | https://www.mdpi.com/2076-3387/15/5/186 |
| work_keys_str_mv | AT ioanasimonaivasciuc exploringtourismexperiencesthevisionofgenerationzversusartificialintelligence AT adinanicoletacandrea exploringtourismexperiencesthevisionofgenerationzversusartificialintelligence AT anaispas exploringtourismexperiencesthevisionofgenerationzversusartificialintelligence |