CREATIVE THINKING IN INNOVATION PROCESS DEVELOPMENT STRATEGY

Currently, the process of strategic analysis andstrategy development process from a methodological point of view, there are separate from each other.At least, it is not clear why perform an analysis ofwhat happened in the past, if we are going to designsomething that does not exist yet? There are me...

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Bibliographic Details
Main Author: Yuri N. Lapygin
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Статистика и экономика
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Online Access:https://statecon.rea.ru/jour/article/view/557
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Summary:Currently, the process of strategic analysis andstrategy development process from a methodological point of view, there are separate from each other.At least, it is not clear why perform an analysis ofwhat happened in the past, if we are going to designsomething that does not exist yet? There are methods for the formation of the image of the future andbuild a strategically important targets. Of which thenbuilds up the development strategy of the organization. The paper shows the relationship betweenthese processes. The article discusses aspects of creative thinking and a set of factors that determinethe strategic decisions, as well as the relationshipof the process of analysis and synthesis. The research methodology is based on systems theory andmethods of strategic management. The research results can be used in the strategic development ofsocio-economic systems of various types and forms.
ISSN:2500-3925