Being vulnerable with viewers: Exploring how medical YouTubers communicated about COVID-19 with the public.

Being vulnerable with viewers: Exploring how medical YouTubers communicated about COVID-19 with the public.

This study explores COVID-19 communication between medical experts who upload YouTube videos related to health/medicine (hereinafter medical YouTubers) and their viewers. We investigated three specific elements: (1) how medical YouTubers' use of words related to analytical thinking is associate...

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Bibliographic Details
Main Authors: Seung Woo Chae, Noriko Hara, Harshit Rakesh Shiroiya, Janice Chen, Ellen Ogihara
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2024-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0313857
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