Tourist Attraction, Accessibility, and E-WOM Roles on Visit Decisions to Cacalan Beach: Visiting Interest Mediation
Tourism is a strategic sector that plays a significant role in driving economic growth and improving community welfare. Banyuwangi Regency possesses substantial coastal tourism potential, one of which is Cacalan Beach. Despite offering appealing natural attractions, good accessibility, and active di...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Litbang Pemas Universitas Islam Lamongan
2025-04-01
|
| Series: | Grouper |
| Subjects: | |
| Online Access: | https://grouper.unisla.ac.id/index.php/grouper/article/view/315 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849429851705966592 |
|---|---|
| author | Naufal Zainal Abidin |
| author_facet | Naufal Zainal Abidin |
| author_sort | Naufal |
| collection | DOAJ |
| description | Tourism is a strategic sector that plays a significant role in driving economic growth and improving community welfare. Banyuwangi Regency possesses substantial coastal tourism potential, one of which is Cacalan Beach. Despite offering appealing natural attractions, good accessibility, and active digital promotion through electronic word of mouth (e-WOM), the abundance of similar beach destinations presents a challenge for Cacalan Beach in maintaining its competitiveness as a top choice for tourists. This study aims to analyze the influence of tourist attraction, accessibility, and e-WOM on tourists' visit decisions, with visiting interest as a mediating variable. The research employed a quantitative descriptive approach, involving 140 respondents who met the criteria, using a questionnaire as the data collection tool. Data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) with WarpPLS version 8.0. The results indicate that tourist attraction has a direct influence on visit decisions, while accessibility and e-WOM do not show a direct effect. However, all three variables significantly enhance visiting interest, which in turn contributes to an increase in actual visits to Cacalan Beach. These findings highlight that visiting interest plays a crucial role in encouraging tourists' decisions to visit. |
| format | Article |
| id | doaj-art-5b64e714ed2349409a85cadf0cf7eaf5 |
| institution | Kabale University |
| issn | 2086-8480 2716-2702 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Litbang Pemas Universitas Islam Lamongan |
| record_format | Article |
| series | Grouper |
| spelling | doaj-art-5b64e714ed2349409a85cadf0cf7eaf52025-08-20T03:28:13ZengLitbang Pemas Universitas Islam LamonganGrouper2086-84802716-27022025-04-01161221233https://doi.org/10.30736/grouper.v16i1.315Tourist Attraction, Accessibility, and E-WOM Roles on Visit Decisions to Cacalan Beach: Visiting Interest MediationNaufal0Zainal Abidin1Department of Fisheries Agribusiness, Faculty of Fisheries and Marine Sciences, Universitas Brawijaya, MalangDepartment of Fisheries Agribusiness, Faculty of Fisheries and Marine Sciences, Universitas Brawijaya, MalangTourism is a strategic sector that plays a significant role in driving economic growth and improving community welfare. Banyuwangi Regency possesses substantial coastal tourism potential, one of which is Cacalan Beach. Despite offering appealing natural attractions, good accessibility, and active digital promotion through electronic word of mouth (e-WOM), the abundance of similar beach destinations presents a challenge for Cacalan Beach in maintaining its competitiveness as a top choice for tourists. This study aims to analyze the influence of tourist attraction, accessibility, and e-WOM on tourists' visit decisions, with visiting interest as a mediating variable. The research employed a quantitative descriptive approach, involving 140 respondents who met the criteria, using a questionnaire as the data collection tool. Data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) with WarpPLS version 8.0. The results indicate that tourist attraction has a direct influence on visit decisions, while accessibility and e-WOM do not show a direct effect. However, all three variables significantly enhance visiting interest, which in turn contributes to an increase in actual visits to Cacalan Beach. These findings highlight that visiting interest plays a crucial role in encouraging tourists' decisions to visit.https://grouper.unisla.ac.id/index.php/grouper/article/view/315tourist attractionaccessibilitye-womvisit interestvisiting decision |
| spellingShingle | Naufal Zainal Abidin Tourist Attraction, Accessibility, and E-WOM Roles on Visit Decisions to Cacalan Beach: Visiting Interest Mediation Grouper tourist attraction accessibility e-wom visit interest visiting decision |
| title | Tourist Attraction, Accessibility, and E-WOM Roles on Visit Decisions to Cacalan Beach: Visiting Interest Mediation |
| title_full | Tourist Attraction, Accessibility, and E-WOM Roles on Visit Decisions to Cacalan Beach: Visiting Interest Mediation |
| title_fullStr | Tourist Attraction, Accessibility, and E-WOM Roles on Visit Decisions to Cacalan Beach: Visiting Interest Mediation |
| title_full_unstemmed | Tourist Attraction, Accessibility, and E-WOM Roles on Visit Decisions to Cacalan Beach: Visiting Interest Mediation |
| title_short | Tourist Attraction, Accessibility, and E-WOM Roles on Visit Decisions to Cacalan Beach: Visiting Interest Mediation |
| title_sort | tourist attraction accessibility and e wom roles on visit decisions to cacalan beach visiting interest mediation |
| topic | tourist attraction accessibility e-wom visit interest visiting decision |
| url | https://grouper.unisla.ac.id/index.php/grouper/article/view/315 |
| work_keys_str_mv | AT naufal touristattractionaccessibilityandewomrolesonvisitdecisionstocacalanbeachvisitinginterestmediation AT zainalabidin touristattractionaccessibilityandewomrolesonvisitdecisionstocacalanbeachvisitinginterestmediation |