Evaluating the impact of a linguistically and culturally tailored social media ad campaign on COVID-19 vaccine uptake among indigenous populations in Guatemala: a pre/post design intervention study

Evaluating the impact of a linguistically and culturally tailored social media ad campaign on COVID-19 vaccine uptake among indigenous populations in Guatemala: a pre/post design intervention study

Objectives To evaluate the impact of culturally and linguistically tailored informational videos delivered via social media campaigns on COVID-19 vaccine uptake in Indigenous Maya communities in Guatemala.Methods Our team designed a series of videos utilising community input and evaluated the impact...

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Bibliographic Details
Main Authors: Nadia Diamond-Smith, Lucía Abascal Miguel, Emily Lopez, Kelly Sanders, Nadine Ann Skinner, Jamie Johnston, Kathryn B Vosburg, Anne Kraemer Diaz
Format: Article
Language:English
Published: BMJ Publishing Group 2022-12-01
Series:BMJ Open
Online Access:https://bmjopen.bmj.com/content/12/12/e066365.full
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