Evaluating Factors Affecting the Satisfaction of War Tourists in Iran to Make Sustainable Decisions about the Parameters Influencing the Quality of Travel Using the Quality Function Deployment Method

Purpose: This study aims to identify and analyze the factors affecting the satisfaction of war tourists visiting the operational areas of the holy defense in the south of the country through travels of the Path of Light.Methodology: In the first phase of this study, interviews were used to identify...

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Main Authors: Mohammad Mahdi Mohtadi, Seyedeh Najmeh Motavallizadeh
Format: Article
Language:fas
Published: Ayandegan Institute of Higher Education, Tonekabon, 2023-03-01
Series:مدیریت نوآوری و راهبردهای عملیاتی
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Online Access:http://www.journal-imos.ir/article_145042_8c528309c05e561f55f9bc04421d551a.pdf
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author Mohammad Mahdi Mohtadi
Seyedeh Najmeh Motavallizadeh
author_facet Mohammad Mahdi Mohtadi
Seyedeh Najmeh Motavallizadeh
author_sort Mohammad Mahdi Mohtadi
collection DOAJ
description Purpose: This study aims to identify and analyze the factors affecting the satisfaction of war tourists visiting the operational areas of the holy defense in the south of the country through travels of the Path of Light.Methodology: In the first phase of this study, interviews were used to identify factors affecting visitor satisfaction and travel quality. The identified factors affecting visitor satisfaction have been validated using a questionnaire distribution and factor analysis, and finally, based on these criteria and using a performance expansion matrix, the factors affecting the quality of these trips have been ranked.Findings: While identifying a list of factors affecting the satisfaction of tourists and measures affecting the quality of travel, this study showed that the most crucial factor affecting the satisfaction of tourists is that they tend to have more access to entertainment and leisure to enjoy more. The involvement of most other institutions and organizations and the use of their subtleties were also identified as the most critical qualitative factors influencing the research.Originality/Value: The issue of quality management in tourism still needs more scientific attention. Quality science development methods have been able to translate the call of visitors as war tourism customers to understandable concepts for the relevant organizations and help them make appropriate decisions and remain faithful to their choices.
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institution Kabale University
issn 2783-1345
2717-4581
language fas
publishDate 2023-03-01
publisher Ayandegan Institute of Higher Education, Tonekabon,
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series مدیریت نوآوری و راهبردهای عملیاتی
spelling doaj-art-5aeab9671c434a48a9491fc37dec5acf2025-01-30T14:56:12ZfasAyandegan Institute of Higher Education, Tonekabon,مدیریت نوآوری و راهبردهای عملیاتی2783-13452717-45812023-03-0141162710.22105/imos.2022.311095.1176145042Evaluating Factors Affecting the Satisfaction of War Tourists in Iran to Make Sustainable Decisions about the Parameters Influencing the Quality of Travel Using the Quality Function Deployment MethodMohammad Mahdi Mohtadi0Seyedeh Najmeh Motavallizadeh1Department of System Management, Faculty of Management and Economics, Imam Hossein University, Tehran, Iran.Department of Management, Faculty of Humanities, Saveh Branch, Islamic Azad University, Saveh, Iran.Purpose: This study aims to identify and analyze the factors affecting the satisfaction of war tourists visiting the operational areas of the holy defense in the south of the country through travels of the Path of Light.Methodology: In the first phase of this study, interviews were used to identify factors affecting visitor satisfaction and travel quality. The identified factors affecting visitor satisfaction have been validated using a questionnaire distribution and factor analysis, and finally, based on these criteria and using a performance expansion matrix, the factors affecting the quality of these trips have been ranked.Findings: While identifying a list of factors affecting the satisfaction of tourists and measures affecting the quality of travel, this study showed that the most crucial factor affecting the satisfaction of tourists is that they tend to have more access to entertainment and leisure to enjoy more. The involvement of most other institutions and organizations and the use of their subtleties were also identified as the most critical qualitative factors influencing the research.Originality/Value: The issue of quality management in tourism still needs more scientific attention. Quality science development methods have been able to translate the call of visitors as war tourism customers to understandable concepts for the relevant organizations and help them make appropriate decisions and remain faithful to their choices.http://www.journal-imos.ir/article_145042_8c528309c05e561f55f9bc04421d551a.pdfquality of tourismwar touristrahian-e noortourists satisfactionquality function deployment method
spellingShingle Mohammad Mahdi Mohtadi
Seyedeh Najmeh Motavallizadeh
Evaluating Factors Affecting the Satisfaction of War Tourists in Iran to Make Sustainable Decisions about the Parameters Influencing the Quality of Travel Using the Quality Function Deployment Method
مدیریت نوآوری و راهبردهای عملیاتی
quality of tourism
war tourist
rahian-e noor
tourists satisfaction
quality function deployment method
title Evaluating Factors Affecting the Satisfaction of War Tourists in Iran to Make Sustainable Decisions about the Parameters Influencing the Quality of Travel Using the Quality Function Deployment Method
title_full Evaluating Factors Affecting the Satisfaction of War Tourists in Iran to Make Sustainable Decisions about the Parameters Influencing the Quality of Travel Using the Quality Function Deployment Method
title_fullStr Evaluating Factors Affecting the Satisfaction of War Tourists in Iran to Make Sustainable Decisions about the Parameters Influencing the Quality of Travel Using the Quality Function Deployment Method
title_full_unstemmed Evaluating Factors Affecting the Satisfaction of War Tourists in Iran to Make Sustainable Decisions about the Parameters Influencing the Quality of Travel Using the Quality Function Deployment Method
title_short Evaluating Factors Affecting the Satisfaction of War Tourists in Iran to Make Sustainable Decisions about the Parameters Influencing the Quality of Travel Using the Quality Function Deployment Method
title_sort evaluating factors affecting the satisfaction of war tourists in iran to make sustainable decisions about the parameters influencing the quality of travel using the quality function deployment method
topic quality of tourism
war tourist
rahian-e noor
tourists satisfaction
quality function deployment method
url http://www.journal-imos.ir/article_145042_8c528309c05e561f55f9bc04421d551a.pdf
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AT seyedehnajmehmotavallizadeh evaluatingfactorsaffectingthesatisfactionofwartouristsinirantomakesustainabledecisionsabouttheparametersinfluencingthequalityoftravelusingthequalityfunctiondeploymentmethod