How whatsappization of the chatbot affects perceived ease of use, perceived usefulness, and attitude toward using in a drive-sharing task
With the advent of large language models, a spotlight has been turned onto chatbots. Utilizing the Technology Acceptance Model (TAM), we investigated whether whatsappization of the chatbot – making the conversation more resemble a WhatsApp conversation – improves Perceived Ease of Use, Perceived Use...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-12-01
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| Series: | Computers in Human Behavior Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958824001799 |
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