Implementation of FP-Growth Algorithms for Promo Package Determination in a Scooter Motorcycle Workshop Business

Implementation of FP-Growth Algorithms for Promo Package Determination in a Scooter Motorcycle Workshop Business

This study applies the FP-Growth algorithm to design bundled promotions for a scooter motorcycle accessory store and workshop in Denpasar, Bali. FP-Growth was chosen for its efficiency in mining frequent itemsets without generating candidate sets. From 23,381 transaction records (January-August 2024...

Full description

Saved in:
Bibliographic Details
Main Authors: I Gusti Ngurah Bagus Picessa Kresna Mandala, I Ketut Adi Purnawan, I Made Agus Dwi Suarjaya
Format: Article
Language:English
Published: Politeknik Negeri Batam 2025-06-01
Series:Journal of Applied Informatics and Computing
Subjects:
fp-growth algorithm
bundle package
association rules
data mining
customer satisfaction
Online Access:https://jurnal.polibatam.ac.id/index.php/JAIC/article/view/9499
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items