A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY

A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY

The method for designing a cross-selling strategy for paid medical services based on services consumption analysis and simulated protability level in the context of clusters and patient proles has been developed. The proposed method allows to increase the e-ciency of health care organizations in...

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Bibliographic Details
Main Author: S. Tsyganov
Format: Article
Language:English
Published: Publishing House of the State University of Management 2018-09-01
Series:Вестник университета
Subjects:
cross-selling
patient relationship management
paid medical services
health care organization
health care information system
Online Access:https://vestnik.guu.ru/jour/article/view/1139
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