Innovation capacity of Brazilian wineries: an integrated approach using the fuzzy Delphi and random forest methods

The innovation capacity of organizations, particularly in the competitive Brazilian wine industry, plays a pivotal role in their performance and competitiveness. This study aimed to identify and validate metrics for assessing the innovation capacity of Brazilian wineries through a two-stage research...

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Main Authors: Luis Felipe Dias Lopes, Deoclécio Junior Cardoso da Silva, Clarissa Stefani Teixeira
Format: Article
Language:English
Published: Firenze University Press 2025-01-01
Series:Wine Economics and Policy
Subjects:
Online Access:https://oaj.fupress.net/index.php/wep/article/view/16737
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author Luis Felipe Dias Lopes
Deoclécio Junior Cardoso da Silva
Clarissa Stefani Teixeira
author_facet Luis Felipe Dias Lopes
Deoclécio Junior Cardoso da Silva
Clarissa Stefani Teixeira
author_sort Luis Felipe Dias Lopes
collection DOAJ
description The innovation capacity of organizations, particularly in the competitive Brazilian wine industry, plays a pivotal role in their performance and competitiveness. This study aimed to identify and validate metrics for assessing the innovation capacity of Brazilian wineries through a two-stage research process. Initially, a systematic literature review was conducted using Scopus and Web of Science databases. This phase was followed by a quantitative analysis involving 44 Brazilian winery managers, utilizing the Fuzzy Delphi and random forest methods to validate and prioritize the dimensions and indicators of innovation capacity. Out of 88 potential indicators spanning eight dimensions, 50 were confirmed as validated through the Fuzzy Delphi method, as their defuzzified values exceeded the predetermined cutoff threshold. Research and development, product and service innovation, and sustainability and environmental initiatives emerged as the most critical dimensions, collectively representing over half of the innovation capacity in the wineries. Additional significant, albeit less dominant, dimensions included customer feedback and relationships, emphasizing the importance of consumer engagement, and process efficiency, highlighting the significance of operational effectiveness. While not as prominently, employee engagement and training, strategic collaboration, and market adaptation and diversification were identified as essential for sustained innovation. This research provides strategic metrics to enhance the competitiveness and sustainability of Brazilian wineries.
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publisher Firenze University Press
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spelling doaj-art-5a6cc0c5a30e4b829560a5f05f1d297d2025-08-20T03:51:29ZengFirenze University PressWine Economics and Policy2213-39682212-97742025-01-0114110.36253/wep-16737Innovation capacity of Brazilian wineries: an integrated approach using the fuzzy Delphi and random forest methodsLuis Felipe Dias Lopes0Deoclécio Junior Cardoso da Silva1Clarissa Stefani Teixeira2Department of Administrative Sciences, Federal University of Santa Maria, Av. Roraima nº 1000, Cidade Universitária, 74C Building, Camobi, Santa Maria – RS, BrazilPostgraduate Program in Administration, Federal University of Santa Maria, Av. Roraima n. 1000, Cidade Universitária, 74C Building, Camobi, Santa Maria – RS, BrazilDepartment of Knowledge Engineering, Federal University of Santa Catarina, R. Eng. Agronômico Andrei Cristian Ferreira nº s/n, Trindade, Florianópolis – SC, BrazilThe innovation capacity of organizations, particularly in the competitive Brazilian wine industry, plays a pivotal role in their performance and competitiveness. This study aimed to identify and validate metrics for assessing the innovation capacity of Brazilian wineries through a two-stage research process. Initially, a systematic literature review was conducted using Scopus and Web of Science databases. This phase was followed by a quantitative analysis involving 44 Brazilian winery managers, utilizing the Fuzzy Delphi and random forest methods to validate and prioritize the dimensions and indicators of innovation capacity. Out of 88 potential indicators spanning eight dimensions, 50 were confirmed as validated through the Fuzzy Delphi method, as their defuzzified values exceeded the predetermined cutoff threshold. Research and development, product and service innovation, and sustainability and environmental initiatives emerged as the most critical dimensions, collectively representing over half of the innovation capacity in the wineries. Additional significant, albeit less dominant, dimensions included customer feedback and relationships, emphasizing the importance of consumer engagement, and process efficiency, highlighting the significance of operational effectiveness. While not as prominently, employee engagement and training, strategic collaboration, and market adaptation and diversification were identified as essential for sustained innovation. This research provides strategic metrics to enhance the competitiveness and sustainability of Brazilian wineries. https://oaj.fupress.net/index.php/wep/article/view/16737innovationcompetitivenesssustainabilityresearch and developmentviticulture
spellingShingle Luis Felipe Dias Lopes
Deoclécio Junior Cardoso da Silva
Clarissa Stefani Teixeira
Innovation capacity of Brazilian wineries: an integrated approach using the fuzzy Delphi and random forest methods
Wine Economics and Policy
innovation
competitiveness
sustainability
research and development
viticulture
title Innovation capacity of Brazilian wineries: an integrated approach using the fuzzy Delphi and random forest methods
title_full Innovation capacity of Brazilian wineries: an integrated approach using the fuzzy Delphi and random forest methods
title_fullStr Innovation capacity of Brazilian wineries: an integrated approach using the fuzzy Delphi and random forest methods
title_full_unstemmed Innovation capacity of Brazilian wineries: an integrated approach using the fuzzy Delphi and random forest methods
title_short Innovation capacity of Brazilian wineries: an integrated approach using the fuzzy Delphi and random forest methods
title_sort innovation capacity of brazilian wineries an integrated approach using the fuzzy delphi and random forest methods
topic innovation
competitiveness
sustainability
research and development
viticulture
url https://oaj.fupress.net/index.php/wep/article/view/16737
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AT deocleciojuniorcardosodasilva innovationcapacityofbrazilianwineriesanintegratedapproachusingthefuzzydelphiandrandomforestmethods
AT clarissastefaniteixeira innovationcapacityofbrazilianwineriesanintegratedapproachusingthefuzzydelphiandrandomforestmethods