Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health
Introduction: Protecting the privacy of internet customers is crucial in the field of health. In this area, there is sensitive and personal information, and privacy can increase customers’ trust in companies and create a stronger relationship between them.Methods: The target sample was chosen using...
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| Format: | Article |
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Shiraz University of Medical Sciences
2024-10-01
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| Series: | مجله علوم پزشکی صدرا |
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| Online Access: | https://smsj.sums.ac.ir/article_50528_7d5fa35322755a485acde4e7de7d4dd2.pdf |
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| _version_ | 1850163017251028992 |
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| author | Zahra Sharifi Mohammad Ali Keramati Mehrzad Minooei |
| author_facet | Zahra Sharifi Mohammad Ali Keramati Mehrzad Minooei |
| author_sort | Zahra Sharifi |
| collection | DOAJ |
| description | Introduction: Protecting the privacy of internet customers is crucial in the field of health. In this area, there is sensitive and personal information, and privacy can increase customers’ trust in companies and create a stronger relationship between them.Methods: The target sample was chosen using a criterion-oriented purposeful sampling method. The sampling procedure was continued until the theoretical saturation of data was reached. Accordingly, 12 professors and administrators participated in the study. The data collection tool was a semi-structured interview. Nvivo software was used for theme analysis.Results: Based on the theme analysis method, two constructive themes of level one and 14 themes of level two were identified. Constructive themes of level one were technological infrastructure and obligations of the seller to the consumer. The themes of technological infrastructure were personalization services, social interaction performance, access control, information technology security, security enforcement measures, safety algorithm and data-based planning, and decision making. The constructive themes of the seller’s obligations to the consumer were awareness, user and seller education, safety, maintenance and support of information, responsibility, framework and principles, and trust.Conclusion: The proposed model showed that privacy protection was essential. Medical device businesses should implement a robust privacy policy, closely monitoring access, training employees on privacy protection, and upgrading security systems. |
| format | Article |
| id | doaj-art-5a5e952bbe5646c48e79b5bdd11f483c |
| institution | OA Journals |
| issn | 2322-4339 |
| language | fas |
| publishDate | 2024-10-01 |
| publisher | Shiraz University of Medical Sciences |
| record_format | Article |
| series | مجله علوم پزشکی صدرا |
| spelling | doaj-art-5a5e952bbe5646c48e79b5bdd11f483c2025-08-20T02:22:25ZfasShiraz University of Medical Sciencesمجله علوم پزشکی صدرا2322-43392024-10-0112458759810.30476/smsj.2024.101560.148950528Developing a Model for Protecting the Privacy of Internet Customers in the Field of HealthZahra Sharifi0Mohammad Ali Keramati1Mehrzad Minooei2PhD Candidate, Islamic Azad University, Central Tehran branch, Tehran, IranProfessor, Islamic Azad University, Central Tehran branch, Tehran, IranAssistant Professor, Islamic Azad University, Central Tehran branch, Tehran, IranIntroduction: Protecting the privacy of internet customers is crucial in the field of health. In this area, there is sensitive and personal information, and privacy can increase customers’ trust in companies and create a stronger relationship between them.Methods: The target sample was chosen using a criterion-oriented purposeful sampling method. The sampling procedure was continued until the theoretical saturation of data was reached. Accordingly, 12 professors and administrators participated in the study. The data collection tool was a semi-structured interview. Nvivo software was used for theme analysis.Results: Based on the theme analysis method, two constructive themes of level one and 14 themes of level two were identified. Constructive themes of level one were technological infrastructure and obligations of the seller to the consumer. The themes of technological infrastructure were personalization services, social interaction performance, access control, information technology security, security enforcement measures, safety algorithm and data-based planning, and decision making. The constructive themes of the seller’s obligations to the consumer were awareness, user and seller education, safety, maintenance and support of information, responsibility, framework and principles, and trust.Conclusion: The proposed model showed that privacy protection was essential. Medical device businesses should implement a robust privacy policy, closely monitoring access, training employees on privacy protection, and upgrading security systems.https://smsj.sums.ac.ir/article_50528_7d5fa35322755a485acde4e7de7d4dd2.pdfconfidentialitybankingpersonaltrustjob securityinternet usehealthelectronic health records |
| spellingShingle | Zahra Sharifi Mohammad Ali Keramati Mehrzad Minooei Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health مجله علوم پزشکی صدرا confidentiality banking personal trust job security internet use health electronic health records |
| title | Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health |
| title_full | Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health |
| title_fullStr | Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health |
| title_full_unstemmed | Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health |
| title_short | Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health |
| title_sort | developing a model for protecting the privacy of internet customers in the field of health |
| topic | confidentiality banking personal trust job security internet use health electronic health records |
| url | https://smsj.sums.ac.ir/article_50528_7d5fa35322755a485acde4e7de7d4dd2.pdf |
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