Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health

Introduction: Protecting the privacy of internet customers is crucial in the field of health. In this area, there is sensitive and personal information, and privacy can increase customers’ trust in companies and create a stronger relationship between them.Methods: The target sample was chosen using...

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Main Authors: Zahra Sharifi, Mohammad Ali Keramati, Mehrzad Minooei
Format: Article
Language:fas
Published: Shiraz University of Medical Sciences 2024-10-01
Series:مجله علوم پزشکی صدرا
Subjects:
Online Access:https://smsj.sums.ac.ir/article_50528_7d5fa35322755a485acde4e7de7d4dd2.pdf
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author Zahra Sharifi
Mohammad Ali Keramati
Mehrzad Minooei
author_facet Zahra Sharifi
Mohammad Ali Keramati
Mehrzad Minooei
author_sort Zahra Sharifi
collection DOAJ
description Introduction: Protecting the privacy of internet customers is crucial in the field of health. In this area, there is sensitive and personal information, and privacy can increase customers’ trust in companies and create a stronger relationship between them.Methods: The target sample was chosen using a criterion-oriented purposeful sampling method. The sampling procedure was continued until the theoretical saturation of data was reached. Accordingly, 12 professors and administrators participated in the study. The data collection tool was a semi-structured interview. Nvivo software was used for theme analysis.Results: Based on the theme analysis method, two constructive themes of level one and 14 themes of level two were identified. Constructive themes of level one were technological infrastructure and obligations of the seller to the consumer. The themes of technological infrastructure were personalization services, social interaction performance, access control, information technology security, security enforcement measures, safety algorithm and data-based planning, and decision making. The constructive themes of the seller’s obligations to the consumer were awareness, user and seller education, safety, maintenance and support of information, responsibility, framework and principles, and trust.Conclusion: The proposed model showed that privacy protection was essential. Medical device businesses should implement a robust privacy policy, closely monitoring access, training employees on privacy protection, and upgrading security systems.
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publisher Shiraz University of Medical Sciences
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series مجله علوم پزشکی صدرا
spelling doaj-art-5a5e952bbe5646c48e79b5bdd11f483c2025-08-20T02:22:25ZfasShiraz University of Medical Sciencesمجله علوم پزشکی صدرا2322-43392024-10-0112458759810.30476/smsj.2024.101560.148950528Developing a Model for Protecting the Privacy of Internet Customers in the Field of HealthZahra Sharifi0Mohammad Ali Keramati1Mehrzad Minooei2PhD Candidate, Islamic Azad University, Central Tehran branch, Tehran, IranProfessor, Islamic Azad University, Central Tehran branch, Tehran, IranAssistant Professor, Islamic Azad University, Central Tehran branch, Tehran, IranIntroduction: Protecting the privacy of internet customers is crucial in the field of health. In this area, there is sensitive and personal information, and privacy can increase customers’ trust in companies and create a stronger relationship between them.Methods: The target sample was chosen using a criterion-oriented purposeful sampling method. The sampling procedure was continued until the theoretical saturation of data was reached. Accordingly, 12 professors and administrators participated in the study. The data collection tool was a semi-structured interview. Nvivo software was used for theme analysis.Results: Based on the theme analysis method, two constructive themes of level one and 14 themes of level two were identified. Constructive themes of level one were technological infrastructure and obligations of the seller to the consumer. The themes of technological infrastructure were personalization services, social interaction performance, access control, information technology security, security enforcement measures, safety algorithm and data-based planning, and decision making. The constructive themes of the seller’s obligations to the consumer were awareness, user and seller education, safety, maintenance and support of information, responsibility, framework and principles, and trust.Conclusion: The proposed model showed that privacy protection was essential. Medical device businesses should implement a robust privacy policy, closely monitoring access, training employees on privacy protection, and upgrading security systems.https://smsj.sums.ac.ir/article_50528_7d5fa35322755a485acde4e7de7d4dd2.pdfconfidentialitybankingpersonaltrustjob securityinternet usehealthelectronic health records
spellingShingle Zahra Sharifi
Mohammad Ali Keramati
Mehrzad Minooei
Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health
مجله علوم پزشکی صدرا
confidentiality
banking
personal
trust
job security
internet use
health
electronic health records
title Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health
title_full Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health
title_fullStr Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health
title_full_unstemmed Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health
title_short Developing a Model for Protecting the Privacy of Internet Customers in the Field of Health
title_sort developing a model for protecting the privacy of internet customers in the field of health
topic confidentiality
banking
personal
trust
job security
internet use
health
electronic health records
url https://smsj.sums.ac.ir/article_50528_7d5fa35322755a485acde4e7de7d4dd2.pdf
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