THE IMPACT OF HRM PRACTICES ON SERVICE QUALITY IN CUSTOMER-FACING BUSINESSES

This research analyses the impact of HRM practices on service quality in customer-facing businesses. A systematic review was conducted using Google Scholar as the search engine, and search terms such as "HRM practices", "Service quality", and "Customer-facing business"...

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Main Author: Salem Alqarni
Format: Article
Language:English
Published: Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia 2025-03-01
Series:International Journal for Quality Research
Subjects:
Online Access:http://ijqr.net/journal/v19-n1/13.pdf
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author Salem Alqarni
author_facet Salem Alqarni
author_sort Salem Alqarni
collection DOAJ
description This research analyses the impact of HRM practices on service quality in customer-facing businesses. A systematic review was conducted using Google Scholar as the search engine, and search terms such as "HRM practices", "Service quality", and "Customer-facing business" were used to identify relevant papers. The inclusion and exclusion criteria were documented using the PRISMA flow diagram, and a total of 30 papers were included in the review. The findings indicate that HR practices focused on equipping employees with social skills in customer-facing encounters have a positive impact on customer perceptions of quality and satisfaction. However, certain HR and external factors may moderate this relationship. These trends were observed across all sectors of organisations. The study also found that the majority of papers were published between 2009-2014, with a recent increase in publications. The UK and the USA are the top countries as data sources, and most papers were research-based and used survey methods. Limited use of theories was also observed in the included reviews. The research also attempts to use the average number of citations per year as a measure of paper quality, acknowledging certain limitations in this approach. Overall, the findings highlight the importance of HRM practices in improving service quality in customer-facing businesses and the need for more research in this area.
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institution Kabale University
issn 1800-6450
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publishDate 2025-03-01
publisher Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
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spelling doaj-art-5a39a600d4024c1d805fcaee5da185e12025-02-11T14:50:40ZengCenter for Quality, Faculty of Engineering, University of Kragujevac, SerbiaInternational Journal for Quality Research1800-64501800-74732025-03-0119119921010.24874/IJQR19.01-13THE IMPACT OF HRM PRACTICES ON SERVICE QUALITY IN CUSTOMER-FACING BUSINESSESSalem Alqarni 0https://orcid.org/0009-0000-9584-4182King Abdulaziz University, Saudi Arabia This research analyses the impact of HRM practices on service quality in customer-facing businesses. A systematic review was conducted using Google Scholar as the search engine, and search terms such as "HRM practices", "Service quality", and "Customer-facing business" were used to identify relevant papers. The inclusion and exclusion criteria were documented using the PRISMA flow diagram, and a total of 30 papers were included in the review. The findings indicate that HR practices focused on equipping employees with social skills in customer-facing encounters have a positive impact on customer perceptions of quality and satisfaction. However, certain HR and external factors may moderate this relationship. These trends were observed across all sectors of organisations. The study also found that the majority of papers were published between 2009-2014, with a recent increase in publications. The UK and the USA are the top countries as data sources, and most papers were research-based and used survey methods. Limited use of theories was also observed in the included reviews. The research also attempts to use the average number of citations per year as a measure of paper quality, acknowledging certain limitations in this approach. Overall, the findings highlight the importance of HRM practices in improving service quality in customer-facing businesses and the need for more research in this area.http://ijqr.net/journal/v19-n1/13.pdfhrm practicesservice qualitycustomer-facing businessesreview
spellingShingle Salem Alqarni
THE IMPACT OF HRM PRACTICES ON SERVICE QUALITY IN CUSTOMER-FACING BUSINESSES
International Journal for Quality Research
hrm practices
service quality
customer-facing businesses
review
title THE IMPACT OF HRM PRACTICES ON SERVICE QUALITY IN CUSTOMER-FACING BUSINESSES
title_full THE IMPACT OF HRM PRACTICES ON SERVICE QUALITY IN CUSTOMER-FACING BUSINESSES
title_fullStr THE IMPACT OF HRM PRACTICES ON SERVICE QUALITY IN CUSTOMER-FACING BUSINESSES
title_full_unstemmed THE IMPACT OF HRM PRACTICES ON SERVICE QUALITY IN CUSTOMER-FACING BUSINESSES
title_short THE IMPACT OF HRM PRACTICES ON SERVICE QUALITY IN CUSTOMER-FACING BUSINESSES
title_sort impact of hrm practices on service quality in customer facing businesses
topic hrm practices
service quality
customer-facing businesses
review
url http://ijqr.net/journal/v19-n1/13.pdf
work_keys_str_mv AT salemalqarni theimpactofhrmpracticesonservicequalityincustomerfacingbusinesses
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