Bridging AI Marketing and Customer Loyalty

Bridging AI Marketing and Customer Loyalty

This study investigates the influence of AI-driven marketing practices on customer loyalty, with a particular focus on perceived value as a mediating variable. By leveraging advanced AI technologies such as personalized recommendations, predictive analytics, and dynamic customer engagement strategi...

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Bibliographic Details
Main Authors: Aram H. Massoudi, Azwar M.Q. Agha, Khaled Zamoum
Format: Article
Language:Arabic
Published: Cihan University-Erbil 2025-04-01
Series:Cihan University-Erbil Journal of Humanities and Social Sciences
Subjects:
Artificial intelligence
social media
Loyalty
Perceived value
AI marketing
Online Access:https://journals.cihanuniversity.edu.iq/index.php/cuejhss/article/view/1414
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