GenZ prefers cosmetic brands that are focused on sustainability and environmental issues
The study is conducted to understand the preferences of GenZ and how sustainability influences their purchasing decisions. The study uses primary research to identify the influence of environmental factors on purchasing decisions. The study finds that Generation Z (GenZ) prefers beauty brands that f...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | BIO Web of Conferences |
| Subjects: | |
| Online Access: | https://www.bio-conferences.org/articles/bioconf/pdf/2025/02/bioconf_mblc2024_04007.pdf |
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