Comparative analysis of digital health insurance platform adoption among urban–rural users: A UTAUT and financial literacy integration perspective
Objective The aim of this study is to compare the determinants of digital health insurance platform adoption among urban and rural users. The study incorporates a financial literacy (FL) perspective in the unified theory of acceptance and use of technology (UTAUT) model to explore the effect of FL o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-05-01
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| Series: | Digital Health |
| Online Access: | https://doi.org/10.1177/20552076251346656 |
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