COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS
The arguments proving necessity of interaction of marketing and logistics departments in a company. The modern evaluation treatment connecting main comparative characteristics of marketing and logistics is given. The carrying out of evaluation content of logistics and marketing for the efficiency of...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2016-05-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/284 |
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| _version_ | 1832542098706923520 |
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| author | K. Igrokova |
| author_facet | K. Igrokova |
| author_sort | K. Igrokova |
| collection | DOAJ |
| description | The arguments proving necessity of interaction of marketing and logistics departments in a company. The modern evaluation treatment connecting main comparative characteristics of marketing and logistics is given. The carrying out of evaluation content of logistics and marketing for the efficiency of their interaction. The marketing and logistics functional contects are discussed. These comparative characteristics are concretized towards all funtional directions. Communication management efficiency with competent interactions of services of marketing and logistics is tracked. |
| format | Article |
| id | doaj-art-59cd4da4344b4b7aa7d7774914a036ca |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2016-05-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-59cd4da4344b4b7aa7d7774914a036ca2025-02-04T08:27:45ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152016-05-0105197200284COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTSK. Igrokova0ФГБОУ ВО «ГУУ»The arguments proving necessity of interaction of marketing and logistics departments in a company. The modern evaluation treatment connecting main comparative characteristics of marketing and logistics is given. The carrying out of evaluation content of logistics and marketing for the efficiency of their interaction. The marketing and logistics functional contects are discussed. These comparative characteristics are concretized towards all funtional directions. Communication management efficiency with competent interactions of services of marketing and logistics is tracked.https://vestnik.guu.ru/jour/article/view/284маркетинглогистикауправление маркетингом и логистикойвзаимосвязь маркетинга и логистикисравнительный анализ маркетинга и логистики |
| spellingShingle | K. Igrokova COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS Вестник университета маркетинг логистика управление маркетингом и логистикой взаимосвязь маркетинга и логистики сравнительный анализ маркетинга и логистики |
| title | COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS |
| title_full | COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS |
| title_fullStr | COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS |
| title_full_unstemmed | COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS |
| title_short | COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS |
| title_sort | comparative analysis of marketing and logistics departments |
| topic | маркетинг логистика управление маркетингом и логистикой взаимосвязь маркетинга и логистики сравнительный анализ маркетинга и логистики |
| url | https://vestnik.guu.ru/jour/article/view/284 |
| work_keys_str_mv | AT kigrokova comparativeanalysisofmarketingandlogisticsdepartments |